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Hello everyone!
According to a Sport & Markt market research, Coca-Cola is the 4th best known european sponsor for the 2009-2010 season after adidas, Nike and Puma. The world
‘s largest beverage company has made the smartest move to increase its positioning as a football brand: Securing the exclusive right for the World Cup Trophy tour. Not only the brand association is sensible, but the global exposure is extremely powerful.
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