You are currently browsing the monthly archive for June 2010.
Hi everyone, 
We are getting close. The round of 16 did not deliver its bunch of surprises as the Group stages did. We are having at this stage the teams that showed the best football and the strongest dedication to go as far as possible. The penalty kicks of Paraguay – Japan could have decided to go for Japan, as both teams showed a perfect (boring) draw. Apart from that, we have the European champion, the best South American teams, and Ghana representing the African continent at his World Cup. Let’s have a look at the Federations sponsors “war” on the pitch.
Hi all,
Since the mid 90′s football (yes football) in the US is growing. The World Cup held on the North American soil for the first time in 1994, following by the new League business model, world class players performing in the Major League Soccer, and the bidding for the 2018-2022 World Cup organisation are significant elements that The US is positioning itself more and more as a credible football nation.
Howdy everybody, 
Giant screen are part of major football stadiums landscape since mid to late 90′s. They do more than showing the game score, replays, teamsheets, they are fully integrated in the entertainment experience provided to the fans but most importantly, offer a tremendous marketing and advertising platform.
Hello everyone, 
The World Cup group stage provided a bunch of surprises, some being France and Italy coming back home earlier than planned and Slovakia, Japan and Chile who made it to the round of 16. Unfortunately, only one African team – Ghana – who will represent the whole African continent on its soil.
Guys, 
Do you know football? I have a 2 questions for you.
1- Who is the first and sill only player to hit two perfect hat-tricks in European Championships?
2- In what games did this player achieve a perfect hat trick?
Perfect hat-tricks consist of one consecutive goal from the right foot, one with the left, and one with head in ONE game.
As usual, the prize is the glory to find the answer! Come on don’t be shy! 
Karl
PS: Yeah I know the image is lame!
Hello all,
As football marketers we are all familiar with the sponsors displayed on stadiums LED and banners during a World Cup game. The word sponsor is often used, but it’s important to clearly differenciate the sponsors to the partners, to the national supporters. A three sponsorship tiers that contributed to a $1.6 billion in revenue for FIFA. Let’s have a look.
Hello everyone,
The attraction of the 2010 FIFA World Cup was the ongoing circus “Les Bleus” showed the world. Their actions hit the headlines of the German, Swiss, US, English and especially Irish press. On a personal point of view, I think their behaviour is a disgrace, shameful, but also so predictable. Not only the coach share a big chunk of responsibilities, also the players and pseudo “leaders”, but essentially the heads of the French Football Federation. Anyways, the goal of My Football Lounge is to primarily focus on the marketing element of football. Les Bleus sponsors are having serious concerns after the dramatic World Cup they went through. Let’s have a look.
Hi everyone,
The 2010 FIFA World Cup South Africa contributed to great creativity from FIFA sponsors and NON sponsors. Some insipirational advertising campaigns caught my attention. I have taken the ones I believe to be the most compelling and cool, and would love to hear your comments and inputs.
Howdy everybody,
Shocking news today. Nicolas Anelka the Chelsea stricker insuted Raymond Domenech, the french coach. His words during half time of France vs Mexico: “Go f*ck yourself you dirty son of a b*tch”!
These word are shocking, unacceptable and unforgivable. Not only they are awful by their nature, but completely intolerable. I do see a strong club image component into it as Anelka is a Chelsea player, and his attitude reflects on the London club’s image.
Hi everyone,
For those who are familiar with My Football Lounge, I have pointed out the major football brands, and the key players in football marketing. Most of them are either FIFA sponsors or FIFA partners. The FIFA World Cup sponsors benefit from a tremendous marketing platform to showcase their producs, link their brand image to the biggest football event in the world, promote online and offline activities, engage with consumers, and ultimately have an exclusive component as an official sponsor.
All,
Today the final round of the kits overview with group H including Spain, Switzerland, Honduras, Chile. You must have seen them them play already, and their gear must be very familiar to you by now. However, I want to complete the World Cup kits chapter and give you a full overview of all groups. Puma, adidas, Joma and Brooks are the kits manufacturers for respectively Switzerland, Spain, Honduras and Chile. A quite diverse group from a design and kits supplier point of view.
Hi everyone,
Well well well, round 2 of the World Cup games delivered some exciting and unexpected results. First Uruguay’s Diego Forlan playing with pace, heart and soul is a delight. The total opposite for France who seems to forget what playing football means. As far as I am concerned, it was not a surprise to see them lose to Mexico. On the unfortunate side, the African teams seem to struggle with South Africa and Nigeria not sure to make it to the round of 16. Let’s have a look now at the players in group H.
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