Hi all,
This week’s top sponsorship stories are selected from I.Sportconnect, Sport Industry biz and World Football Insider. Enjoy the read and have a great week end!

I. SPORT CONNECT

Spurs announces partnership with Sportingbet.com

English Premier League side Tottenham Hotspur has signed a four-year partnership deal with online gaming company Sportingbet.com, it has been announced. The site will be the club’s official gaming partner for the next four seasons, having been granted brand presence at the side’s White Hart Lane ground and within the club’s communication channels. Sportingbet plans to use the partnership to engage with the club’s established fan base and build the brand further…

Barclays signs sponsorship deal with UAE soccer team

Global financial services provider Barclays has signed a two-year deal to become the financial services sponsor of Al Jazira Sports and Cultural Club, it has been announced. Al Jazira is a United Arab Emirates football club based in Abu Dhabi and is currently top of the UAE league after finishing second last year.

Al Ahli signs sponsorship deal with Toshiba

Dubai-based football club Al Ahli has signed a US$3 million shirt and stadium sponsorship deal with electronics company Toshiba, it has been announced. The contract is believed to be a record for United Arab Emirates football, and the club’s chief executive, Ahmed Khalifa Hammad, said: “If this is not the biggest, it’s one of the biggest deals in UAE football…

Qatar Airways becomes sponsor of 2022 World Cup bid

Qatar Airways has been announced as the official airway to Qatar’s bid to host the 2022 Fifa World Cup. The sponsorship deal follows last week’s announcement that Qatar National Bank would be the official bank of the bid, as well as marking the arrival of the Fifa inspection team for their three-day inspection today.US World Cup bid needs both domestic and international legacy

The head of Fifa’s inspection team for bids to host the 2018 or 2022 World Cups, Harold Mayne-Nicholls, has said any tournament held in the United States would have to leave an international legacy as well as a domestic one. Mayne-Nicholls praised the stadiums and the infrastructure in the US, but warned: “If you were to be awarded the event, we would also need a strong focus on international legacy, not only on a domestic one.”

SPORT INDUSTRY BIZ

adidas and Continental to launch range
adidas has partnered with Continental, the European market leader in the car tyre segment, to supply the brand with the latest rubber compounds for sports shoes.

Octagon acquires South American agency
Sport and entertainment agency Octagon has begun to position itself in South America ahead of the 2014 World Cup and the 2016 Olympics after announcing the acquisition of Brazilian agency B2S.


WORLD FOOTBALL INSIDER

UEFA Launches Euro 2012 Ticket Registration; Intersport Appointed Retail Licensee
(WFI) Thousands of football fans have registered to buy tickets for the Euro 2012 tournament being co-hosted by Poland and Ukraine. Polskie Radio reports that around 5,000 fans have entered their details at the official UEFA website since registration opened earlier this week.

American Airlines Sponsors US World Cup Bid; Umbro England Partnership
American Airlines is the latest sponsor of the US World Cup bid. It’s the second partnership announced by the bid this week.


Karl Lusbec
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