Football Shoes + Safari + Facebook = Super Buzz!

Dear all,
What I enjoy about football marketing is to watch a new trend unfolding live. Great exemple yesterday with the launch of the Nike Mercurial Vapor Superfly II Safari football boot. A shoe Cristiano Ronaldo will be wearing on November 7 against Atletico Madrid in Santiago Bernabeu. There is no compromise. Love it or hate it.

Only The Fastest, the New Nike Football Viral

Guys,
On October 21st, I reported the potential new Nike Mercurial Cristiano Ronaldo will be wearing. Nike launched two days ago (October 26), a 35 second teaser viral aimed at raising awareness, suspense about Cristiano Ronaldo’s new football boots.

FIFA corruption crisis: Sony takes a step back

Hi all,
I was reading earlier an article on Sport Business.com reporting the fact that Sony distances itself from the FIFA World Cup bid crisis. Sony is a FIFA partner, so are adidas, Coca-Cola, Emirates, Visa, Hyundai-Kia. Sony said that “the probe into the bidding to host the 2018 and 2022 World Cup “isn’t great”.

Danger Makes Legend; The adidas social networking football game

Hi everyone,
adidas has launched a social networking game to pit UEFA Champions League cities against each other. A great initiative to engage football fans, and integrate a strong social media component. A good recipe football brands understand and fully use.

Paul the Octopus is dead: What’s next?

Hi all,
Today, Paul the octopus died. He overshadowed the World Cup 2010 stars by the accuracy of his predicting the match winner. A lot has been said about his surnatural powers - even calling him the oracle – and there was a huge buzz about him. Deserved celebrity or have we gone mad?

Turkish Airlines: Flying Cool Football

Hi everyone,
Since May 2010, the football marketing landscape has a new guest: Turkish Airlines. On the way to becoming a global brand Turkish Airlines, has achieved another worldwide success with the sponsorship deals. Last year, by featuring FC Barcelona players in a cool commercial, the airline carrier sent another strong football sponsorship message by partnering with Manchester United.

adidas and Chelsea: 8 more years

Hi all,
Chelsea FC and adidas confirmed an extended partnership for the next 8 years. The 3-stripes and Abramovitch club launched a partnership back in 2006, and kicked off the inspirational world’s largest team photo involving more than 8.000 fans.

New Mercurial? well, buzz is buzz!

Hi all,
According to Soccerequipmentreview, the below pictures are the new Mercurial Vapor VI Cristiano Ronaldo will be wearing. There is a proverb in French: “Every taste is in the nature” which means that everyone has a different taste. The colour palette of this new Mercurial will highlight this very proverb!

Jochen Zeitz to Join PPR, Puma is looking for new CEO

Hi all,
Interesting changes unfolded today in Puma’s management structure. Puma will represent the main brand of PPR sport and Lifestyle business. Jochen Zeitz, Puma CEO since 1993, will be in charge of building a portfolio of brands around the Puma label. Puma is then looking for a new CEO.

Racists chants in stadia: Time to wake up?

Hi all,
Yesterday in Serie A, another example of stupidity in football. Samuel Eto’o, the Inter Milan striker (and other black Inter players) suffered racist abuse from Cagliari fans. It is obviously (and supposedly) against FIFA / UEFA laws and principles, but it seems that clubs keep on getting away with it.

AC Milan to attend Soccerex Convention

Howdy everybody,
I read a great news today. AC Milan confirmed to speak at the Soccerex in Rio. Laura Masi the AC Milan Marketing Director will give a presentation on the club’s activities in Brazil at the Soccerex Global Convention in Rio de Janeiro from November 20-24.

World Cup 2018: And the winner is…….England!

Hi everyone,
No, we are not on December 2, when FIFA will announce the organising countries for the 2018 and 2022 World Cup. But, sometimes, a message is crystal clear although it has not been said out loud. Blatter is, as I write this article, meeting with England Prime Minister in Downing Street. The FIFA boss statements are unambiguous and without misunderstanding; he is backing the England’s bid.