Comments on: November 17, 2010: The last Game of Les Bleus with 3-stripes

By: Nike to Replace Umbro for England Football National Team? «

Nike to Replace Umbro for England Football National Team? « — Tue, 28 Aug 2012 13:55:35 +0000

[...] taking over French National team from adidas for €42.6 m a year -if the deal with the England FA goes through – Nike will expand its [...]

By: Karl Lusbec

Karl Lusbec — Thu, 12 Jul 2012 13:00:42 +0000

Hi SDL,
Thanks for this, you’re right FFF used a blue jersey with a printed red stripe across the chest. I ammended the article.
Thanks and welcome here!
Karl

By: SDL

SDL — Thu, 12 Jul 2012 09:06:36 +0000

Hello Karl, this is a really nice blog!

Thanks for posting about Les Bleus. They do looked good a lot of the time with Adidas.

A little correction for Euro 2008, the bi-color (blue/white) jersey you featured was only worn after the fiasco, for the World Cup 2010 qualifications. For the Euro, this is the one:

http://www.bestsoccershop.com/poster/euro_2008/france.jpg

Interestingly, the FFR just switched back to Adidas after 15 years with Nike

Morgan Parra posing
http://www.lequipemag.fr/EquipeMag/Avant_hier/Media/AVT_maillot_2012.jpg

Cheers !

By: French Football Federation: Made In Nike «

French Football Federation: Made In Nike « — Thu, 13 Jan 2011 18:19:08 +0000

[...] guys, On November 17, the French Football Federation (FFF) wore adidas gear for the last time against England. The 2-1 victory ended a 38 year old partnership between adidas and the FFF. From [...]

By: Karl Lusbec

Karl Lusbec — Sat, 20 Nov 2010 14:01:54 +0000

Hi FABO,
adidas and Nike acquired Reebok and Umbro for strategic reasons. However, all brands keep their identity and values. They remain competitors to a certain extend. Nike and adidas will keep on outfitting few 2nd 3rd tier teams, but their focus will be on key major clubs. It’s all a choice between quantity and quality, with all due respect to Stoke City or Brest….

By: FABO

FABO — Sat, 20 Nov 2010 04:41:04 +0000

Karl,

If this is the case then, why would Adidas and Nike acquire Reebok and Umbro respectively? Out the twenty teams in the EPL last year, sixteen were outfitted by the “Big Three.” However, the number has been reduced to thirteen this year.

Stoke City is not considered one of the top teams in the EPL yet, Adidas went after them as well as relegated side, Hull City. Meanwhile, Puma jumped on Burnley. In addition, Adidas also contracted Middlesbrough in the Championship.

It appears that not only do they want a large piece of the pie but, they intend on eating the whole thing.

Thanks,

FABO

By: Karl Lusbec

Karl Lusbec — Fri, 19 Nov 2010 10:33:00 +0000

Hi FABO,
Local kit manufacturers are relevant for football clubs that have less “financial appeal”. The big three are more and more focusing on major clubs and leave purposely (I would think) 2nd – 3rd tier clubs to smaller or local kit manufacturers. This is my quick SWOT.

S-
Quick turnaround in specific team requirements –> More flexibility
Regional (potentially national) relevance

W-
Low sponsorship fee
Zero global appeal
Low quality products –> cheap looking
Lack of new technology

O-
Get recognition if the team is having a great season

T-
Local brand bankruptcy

By: FABO

FABO — Thu, 18 Nov 2010 20:13:50 +0000

Karl,

It is definately going to be change of pace. I am eager to see the stunts Nike will introduce to recoup that money back.

Karl, I wanted to bring your attention to a couple of clubs sporting in-house brands, Standard de Liege and UD Almeria. You, being a Consultant, what do you think are the SWOT of an in-house brand?

By: Tweets that mention November 17, 2010: The last Les Bleus Match with 3-stripes « -- Topsy.com

Wed, 17 Nov 2010 14:17:47 +0000

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