SuperSport Win UEFA Competitions Pay-TV Rights in Africa

Hi everyone,
According to I-sport connect, UEFA have confirmed that SuperSport has retained the pay-TV broadcast rights within Africa to the Champions League and Europa League.

2011 Champions League in Wembley: A 100% Nike Final?

Hi guys,
The yesterday Champions League game, Real Madrid v Barcelona almost made me switch off my TV after 60 mn. I was not the only one who found the game appalling until Pepe was rightfully sent off. This said, after the final whistle, we could have a 100% Nike Champions League final.

adidas and Olympique Lyonnais Reveal 2011-2012 Home Kit

Hi guys,
For their second partnership year, adidas and Olympique Lyonnais revealed the OL 2011-2012 season home kit. Including the Techfit technology for players kits and Climacool for replicas, the Olympique Lyonnais home kit encapsulates the clubs values with a strong commercial appeal.

Call The Shots Campaign made in adidas

Hi everyone,
adidas has recently launched a new campaign where they are giving fans the chance to control some of the World’s best footballers shots and actions. The nationwide campaign is asking football fans to submit ideas for what they would like to see at an adidas event in May. A group of top players will be coming to London and adidas are handing over control of what they get up to.

FC Nürnberg Fans Against Areva Sponsorship

Hi everyone,
Football sponsorship can be severely damaged by world headlines. FC Nürnberg supporters expressed anger and concern against Areva, their club sponsor. After the Fukushima accident in Japan, FCN fans ask for the partnership between french nuclear company areva and the Franconian club not to be prolonged.

UEFA Grants I-cable for Hong Kong Media Rights

Hi all,
An announcement made today, April 20, by European soccer’s governing body UEFA confirmed that broadcaster i-CABLE has renewed its exclusive rights for the UEFA Champions League and the UEFA Europa League in Hong Kong for the 2012-15 period.

adidas and Bayern Munich Extend Partnership Until 2020

Hi everyone,
With a 50-year association already under their belts, Bayern and adidas have opened a new chapter in their long-term partnership. On Tuesday, Germany’s most successful club and the world-leading sports equipment manufacturer announced an extension of their partnership through to 2020.

Nike Official Matchball Supplier of Copa America 2011

Hi everyone,
Nike made another significant step in its global football presence. After being the official matchball supplier of the Barclays Premier League, La Liga BBVA and the Italian Serie A TIM, Nike will be suplying the Copa America with the Total90 Tracer Doma matchball.

Puma Appoints Global Entertainment Agency

Hi guys,
Puma appointed the NMA Group as its global agency of record for entertainment marketing. The NMA Group will lead all entertainment initiatives within film, television, music, talent and entertainment public relations for the footwear, apparel and accessories brand.

Real Madrid to Asia for Pre-Season Friendlies

Hi folks,
After Liverpool announced their 2011 summer tour to Asia, another global football team will fly to Far East as a pre season tournament. Real Madrid will play two friendly matches during the first week of August during their China Tour this year, partnered by Singapore-based Centurion Group.

adidas Unveiled the Chelsea 2011-2012 Home Season Kit

Hi all,
Back in 2010, adidas and Chelsea extended their partnership for 8 more years. Since 2006 when the 1st sponsorship agreement was signed, both brands have launched fantastic marketing stunts and developed significant grassroots programs. Recently, Chelsea have unveiled their new home shirt for the 2011/12 season and it mixes the very latest technology with a blast from the past.

Synergy Wins UEFA PR Brief

Hi everyone,
Specialist marketing consultancy Synergy has been appointed by UEFA to provide PR support for the UEFA Champions Festival and the UEFA Women’s Champions League final, following a competitive pitch.