adidas Targets Market Leadership in Poland with UEFA EURO 2012

Hi everyone,
adidas Group will use the UEFA EURO 2012 as a platform to achieve market leadership in Poland by 2015, CEO Herbert Hainer said Tuesday in Poland. The company expects the sponsorship will enable it to achieve leadership in the soccer category in Poland in 2012 and make significant strides in the Ukraine.

Chelsea FC and Samsung Launched a Special Edition Galaxy 70

Hi everyone,
Chelsea Football Club has linked up with its shirt sponsor Samsung to offer a range of limited edition portable media players. The Blues have a special branded version of the Android device up for grabs to lucky prize winners or to paying customers subject to availability.

Cristiano Ronaldo and Leo Messi: Joke Inside

Hi guys,
Just a joke I read on a website, and LMAO! Let me share it with you.

Cristiano Ronaldo said during a TV interview: “Football God sent me to earth to show people how to play football.” When Leo Messi heard this, he looked puzzled, stared at the ground and said: “That’s odd, I don’t remember having sent anybody to earth!”

Again, that’s a joke!

Enjoy your Sunday!
Karl Lusbec

Forlan Plays FootGolf to Introduce his New Predator adiPower

Hi guys,
Adidas featured Diego Forlan in a fun viral where the Uruguayan plays footgolf to introduce his new Predator adiPower. Cool, fun, engaging are full on (or all in) in this viral. Take a look.

UEFA Signs New Broadcast Deals

Hi everyone,
UEFA has awarded the free-to-air media rights to Euro 2012 in Portugal, while it has also concluded a deal for the 2012-15 Europa League cycle in the USA and Caribbean.

2010-2011 Champions League Distribution Revenue: The Winner is Manchester Utd!

Hi everyone,
2010-2011 Champions League distribution revenue increased for winner and runner up compared to the last year. Interestingly enough, the 2010 Champions League runner up received a larger amount than the 2010 Champions League winner. 

Hannover 96 and FC Nuremberg Invest in Solar Energy

Hi guys,
Canadian Solar Inc., one of the world’s largest solar companies, announced that the Company is now the official exclusive sponsor of German top-league soccer teams Hannover 96 and 1. FC Nuremberg.

The Rotterdam AND adidas Roots of Robin Van Persie

Hi guys,
A friend of mine told me a couple of days ago that he only wears Nike sneakers because he grew with the brand in the early 90′s as a Basket Ball player. I was watching the Rotterdam roots of Van Persie video. An interesting video where adidas points out an important aspect: Growing kids with a brand is crucial.

Nike and the Barclays Premier League Partner for the Academy

Hi everyone,
The Nike Academy – a dedicated, pro-level training programme to help highly skilled and committed footballers bring out the best in their game – will now be a full time operation, after Nike and the Barclays Premier League reaffirmed their commitment to the talent development programme.

Facebook to Air Live F.A Cup Match

Hey guys,
A piece of sports broadcasting history will be made on Friday as the opening match of the new FA Cup season will become the first game to be broadcast live on the Facebook social network.

Cesc Fabregas Back Home: Més Que Humour!

Hi everyone,
Presenting a new player to the press and the fans, is an exercise football clubs take very seriously. Not only it is a marketing opportunity to unveil player’s official number and sell replicas, but it is also a fantastic platform to promote the club’s image and values. FC Barcelona chose to take the humour route.

Arsenal and Carlsberg Sign Sponsorship Agreement

Hi guys,
Arsenal Football Club has announced Carlsberg as the Club’s Official Beer Partner for the next three seasons, granting the Danish brewer global marketing rights to promote its association to millions of Arsenal fans across the world.