The Swiss Football Association (SFV) has signed a long-term extension to its partnership with Puma. Puma will continue to be the official technical partner to the SFV and licensed partner in relation to replica kits, fan wear and other merchandise, through the 2014 FIFA World Cup and UEFA Euro 2016.
Continuing a partnership that commenced in 1998, Puma will remain the official supplier of playing kits, training and representation apparel and equipment for all associated Swiss national teams.
The company will also extend its active partnerships of various SFV grass roots and youth initiatives, including the Credit Suisse Football Academies. Switzerland failed to reach Euro 2012 and has been drawn to face Norway, Slovenia, Albania, Cyprus and Iceland in its qualifying group for the 2014 World Cup.
“The SFV has enjoyed a highly successful partnership with Puma over a 13-year period, and we are thrilled to announce the continuation of this relationship,” said Alex Miescher, general secretary of the SFV.
“Puma’s proficiency in developing technical performance playing and training apparel is second to none, and their support in the development of our grass-roots and youth programmes has been instrumental. They are the perfect partner for the SFV in every respect, and we very happy to continue with them.”
Franz Koch, CEO of Puma SE, added: “The SFV’s work and commitment to the development of football at all levels in Switzerland is very impressive, evidenced by both the Switzerland U17 team winning the FIFA U-17 World Cup last year and the U21 team reaching the final of the UEFA Under-21 Championship earlier this year. We are proud to be associated with SFV, as they strive to build on these successes in the coming years.” [Source: Sports Business]