From 2013-2014 season onwards, Nike will be Manchester City official kit supplier. Not so much of a surprise as Umbro is part of the Nike Group, and it was -to me – just a matter of time until Manchester City endorse Nike gear.
The Umbro deal, which has been in place since June 2009, will continue to the end of the 2012/13 season, after which all kit, training wear and related products will be designed, manufactured and distributed by Nike. The contract will run until 2019.
“We’re excited by the opportunity to further develop the relationship between City and Nike Inc, which builds on the successful partnership the club has already enjoyed withUmbro, and reflects both the ambitions of the club and the Nike brand’s position within the world of football”, commented Nike Brand President, Charlie Denson.
John MacBeath, Interim Chief Executive Officer of Manchester City Football Club added “We are delighted to have further strengthened our relationship with the Nike family.
“Nike’s deserved reputation as the leading global sports brand, its unparalleled R&D capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of Manchester City.”
Manchester City has entered the small circle of global football clubs since their new owner Scheik Mansour came in. Couple of facts as to why Nike is taking over:
- Sporting Intelligence revealed that Manchester City is the 3rd highest paying club in the world after Barca and Real Madrid.
– According to the Deloitte Money League, Manchester City 2010-2011 revenue amounts to €169 million.
- Forbes released their study about the most valuable football clubs, and Man City ranked 13 with $443 million worth
- Manchester City have major sponsorship deals especially with Etihad (4 year deal, £7.5 million)
- Replica sales of Man. City is approx 1 million units a year
- Strong sponsorship deals in Asia
So the above examples illustrate pretty well Nike’s motivations to take the reigns of Scheik Mansour’s club and at the same time, strengthen their supremacy in football in the Manchester area but in extenso in the UK.