FC Dallas Partners with AdvoCare on Shirt Sponsorship

Hi everyone,
FC Dallas has become the 16th MLS team (out of 19) to get a front shirt sponsor. The Cowboys announced their partnership with supplement company AdvoCare on Wednesday.

Chelsea and Delta Airlines Sign a Sponsorship Deal

Hi everyone,
Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website.  The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.

adidas Strengthens its Leadership in Football with Euro2012

Hi everyone,
Adidas raised its forecast for sales of football products in 2012 to a new record of more than €1.6 billion ($2 billion) due to robust sales of jerseys from the German team, as well as replica match balls. It also said its coming closer to its goal of becoming the market leader in Poland by 2015 at the latest.

UEFA on Nicklas Bendtner Underwear: How to Send the Wrong Message

Hi everyone,
Today, UEFA released a statement that Danish player Nicklas Bendtner will be charged with improper conduct after he displayed the logo of betting company Paddy Power during a goal celebration.

2011-2012 La Liga Cumulative Audience: 235 million

Hi everyone,
Spanish Liga BBVA 2011/12 reflected a cumulative audience of nearly 235 million, representing an increase of over 3.6 million viewers compared to the previous season.

Warrior Launches the Liverpool 2012-2013 Away Kit

Hi everyone,
Warrior, a new kid on the block has launched the Liverpool Away kit. Following the launch of the home kit earlier this month, the U.S. firm taps into the Liverpool modern tradition theme for the away kit.

Castrol Edge Launches Euro 2012 Campaign

Hi everyone,
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.

Hyundai, Part of Chinese Football Growth

Hi everyone,
Hyundai have announced a major partnership with the Chinese FA becoming the biggest backer for Chinese football.

adidas the Official Matchball Supplier of the Ligue 1

Hi everyone,
Puma is no longer the official matchball supplier of the french Ligue 1. Adidas took over and launched the “Le 80″ matchball to celebrate the 80th anniversary of the French Professional League.

After 4 Years, Nike Divorces Umbro

Hi all,
According to Sport Business, Nike has announced its intention to sell Umbro and focus its efforts on driving growth in its own brand along with Jordan, Converse and Hurley, just four years after having acquired the football-focused company.

A Nike Product in an adidas Ad: Just Do the Impossible.

Hey guys,
Yesterday I published the video of the launch of the adidas Real Madrid 2012-2013 kit. Cool ad, great players, strong messages to fans. However, a quite not small “mistake” occured. Sergio Ramos is on the ad wearing Nike boots. Not sure whether it is a mistake, but it’s worth pointing out.