Euro 2012 is over and the event was watched, acclaimed and followed in the United States. Living in NYC, I noticed that although the timezone, the distance and the fact that soccer is not a traditional U.S sport, Euro 2012 received a heavy media presence.
The Euro 2012 Final on ESPN, set a record as the most-watched European Football Championship game in the United States. The match was seen by an average audience of 4.068 million viewers in 2.699 million average television households, based on a 2.4 U.S. household rating – up eight percent in viewers (3.761 million), six percent in households (2.552 million) and four percent in ratings (2.3) vs. the previous high, Spain vs. Germany in EURO 2008 final on ABC (Sunday, June 29).
The top 10 metered markets for Sunday’s Final were: Miami-Ft. Lauderdale (6.5), New York (5.8), Los Angeles (4.9), San Francisco (4.4), Austin, Texas (4.4), San Diego (4.4), Dallas-Ft. Worth (4.2), Providence, R.I. (4.1), Richmond, Va. (3.9), and Las Vegas (3.4).
Throughout the 31 matches of the three-week tournament, ESPN’s live English-language TV presentation delivered an average of 993,000 households and 1,300,000 viewers — up 51 percent in households and viewers, respectively, versus 31 matches in 2008 (657,000 households and 859,000 viewers). In addition, EURO 2012 featured seven of the top 10 audiences for the two tournaments on ESPN networks (2008 and 2012).
Top-10 UEFA EURO audiences in 2008 and 2012:
|Date||Network||Match||Households / Viewers (P2+)|
|Sun, July 1, 2012||ESPN||Spain vs. Italy||2,699,000 / 4,068,000|
|Sun, June 29, 2008||ABC||Germany vs. Spain||2,552,000 / 3,761,000|
|Sun, June 24, 2012||ESPN||England vs. Italy||2,117,000 / 2,968,000|
|Sun, June 10, 2012||ESPN||Spain vs. Italy||1,571,000 / 2,113,000|
|Wed, June 27, 2012||ESPN||Spain vs. Portugal||1,475,000 / 1,952,000|
|Sun, June 22, 2008||ESPN||Spain vs. Italy||1,387,000 / 1,911,000|
|Thu, June 28, 2012||ESPN||Germany vs. Italy||1,435,000 / 1,851,000|
|Sat, June 21, 2008||ABC||Netherlands vs. Russia||1,384,000 / 1,838,000|
|Sat, June 9, 2012||ESPN||Germany vs. Portugal||1,244,000 / 1,798,000|
|Sat, June 23, 2012||ESPN2||Spain vs. France||1,301,000 / 1,758,000|
The top 10 metered markets throughout the tournament (31 matches): New York (2.1), Miami-Ft. Lauderdale (2.0), Providence (1.7), Los Angeles (1.5), San Francisco (1.4), Washington, DC (1.4), Las Vegas (1.3), Richmond, Va. (1.3), Austin (1.3) and San Diego (1.3).
ESPN Deportes scores highest-rated, most-watched telecast with EURO 2012 Final:
The Spain-Italy final delivered the network’s highest-rated and most-watched telecast ever with a 12.9 Hispanic household coverage rating, 700,000 Hispanic household impressions and 1,125,000 Hispanic viewers – up 28 percent compared to ESPN Deportes coverage of the UEFA EURO 2008 final (10.1). The final is also the second highest-rated European soccer match ever on a Spanish-language sports cable network.
Through the tournament, 5.25 million people (P2+) tuned into live coverage of EURO 2012 on ESPN Deportes, a 24 percent increase from the 4.24 million people in 2008.
The 27 live EURO 2012 matches that aired on ESPN Deportes, averaged a 4.2 Hispanic household coverage rating, with 220,000 impressions and 324,000 viewers – up 50 percent, 120 percent and 138 percent, respectively, versus 26 live matches in 2008 (2.8 Hispanic household coverage rating, 100,000 households and 136,000 viewers).
ESPN Digital Platforms:
Spain vs. Italy Final – The EURO 2012 final on Sunday across ESPNFC.com and ESPNsoccernet.com globally averaged 900,000 unique visitors, 2.8 million page views and 9.6 million minutes (source: Adobe/Omniture). Compared to ESPNsoccernet.com during the EURO 2008 final, the site is up 54 percent, 52 percent and 206 percent, respectively.
In total, ESPNFC.com, ESPNsoccernet.com and ESPNdeportes.com generated 3.1 million page views, up 53 percent compared to the EURO 2008 final.
Additionally, mobile coverage of the final across ESPNFC, ESPNsoccernet and ESPNdeportes mobile Web sites as well as the ESPNsoccernet app for iPhone and Android logged 2.7 million page views, up 497 percent from the EURO 2008 final.
On ESPN3 and WatchESPN across computers, smartphones, tablets and Xbox, the final logged an average minute audience of 194,097 and 563,000 unique viewers. Additionally, fans consumed 30.9 million live minutes to both English and Spanish language feeds across platforms.
EURO 2012 Overall – Through 24 days of tournament play, ESPNFC.com and ESPNsoccernet.com generated an average of 919,000 unique visitors, 3.5 million page views per day and 12.7 million minutes per day.
Compared to ESPNsoccernet.com for EURO 2008, the site is up 35 percent, 35 percent and 205 percent, respectively. In total, ESPNFC.com, ESPNsoccernet.com and ESPNdeportes.com logged 90.2 million total page views during EURO 2012, up 38 percent compared to 2008.
Mobile coverage throughout EURO 2012 on ESPNFC, ESPNsoccernet and ESPNdeportes mobile Web sites as well as the ESPNsoccernet app for iPhone and Android generated 33.6 million total page views, up 494 percent compared to EURO 2008.
Across computers, smartphones, tablets and Xbox on ESPN3 and WatchESPN, EURO 2012 logged 450.5 million total live minutes, up 871 percent compared to EURO 2008 on computers alone. Additionally, across all platforms and languages, EURO 2012 on ESPN3 and WatchESPN averaged 289,000 unique viewers per match with an average minute audience of 96,102. [Source: ESPN]
I often talk on this blog on the growth of football in the United States. Yes the beautiful game is increasing in terms of audience, clubs fan base, marketing, players appeal etc. Major tournaments such as Euro or World Cup show the pulse of a market for a given sport. In the present case, Euro 2012 outlined that the U.S market is more and more attracted to football…..or soccer.