2012-2013 Champions League Kit Sponsors: Still a Two Horse Race

 

Hi guys,
The 2012-2013 Champions league season kicked off today with the draw in Monaco. Some fantastic games ahead especially in Group D, the group of Death. This year, once again, adidas and Nike strengthen their leadership with the biggest amount of sponsored teams.

adidas Launch the 2012-2013 UEFA Competitions official Matchballs

Hi guys,
Today UEFA will proceed with the draw for group stage of the 2012-2013 Champions League matches. On that occasion, adidas will launch the official matchballs for the 3 major clubs competitions: Champions League, Liga Europa and SuperCup.

YouTube Taps Heavily into Football

Hi everyone,
YouTube is getting more and more involved in football. The video site has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring the best of international football content to YouTube.

Nike to Replace Umbro for England Football National Team?

Hi everyone,
Huge news today. Nike is supposedly on the verge to replace Umbro as official kit supplier for the England National Team. According to various sources, Nike could launch a new England kit as early as next May despite the contract linking Umbro to the England football team until 2018.

Real Madrid and Yamaha Ink a Partnership Deal

Hi everyone,
Real Madrid has signed a two-year deal that will see Yamaha Motor become the club’s official sponsor in Thailand. The Bangkok Post newspaper reports that the agreement between the Spanish Primera Division champion and the Japanese corporation is worth THB250 million (US$8 million).

Nike The Chance: A Powerful Marketing Platform

Hi everyone,
I published an article in March about the Chance program from Nike. The Chance is Nike Football’s global competition seeking out the next wave of hungry young footballers. There are now 100 players left in Barcelona where only 16 will be picked.

Queen Park Rangers Sign a Training Kit Deal with ASR Holdings

Hi everyone,
Queens Park Rangers recently announced a new training kit partnership with Honk Kong based air freight company ASR Holdings.

London Olympics Boost adidas Sales

Hi everyone,With the closing of the London 2012 Olympic Games, adidas draws a positive conclusion of its involvement in the event. “Our presence in and around the Olympic Games was fantastic,” said Herbert Hainer, CEO of the adidas Group.

Champions League 2012-2013 Revenue Distribution

Hi everyone,
UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.

Olympique Lyonnais Launched Unique 3D Experience

Hi guys,
Olympique Lyonnais launched their 3rd 3D kit back in April. adidas and OL had a brilliant idea to engage their fans and give them an unforgettable experience with the whole squad.

The Top 10 Shirts Sponsorship Deals: EPL Clubs Still (very) Attractive

Hi everyone,
Manchester United’s recently signed a seven-year shirt sponsorship deal with General Motors’ a Chevrolet brand. It is worth a record-breaking $559m (£357m), which is about £51m a year.

Chinese Investors Help Build New Inter Milan Stadium

Hi everyone,
I often outline on this blog the growth of Chinese football and the heavy investment to support it from Chinese firms. Today, Inter Milan sold 15% stake to China Railway.