I published an article yesterday about the sponsorship deal between FC Barcelona and Intel. Today, the Blaugrana club unveiled their FCB kits with Intel Inside……inside the shirt.
“This is more than a sponsorship to Intel,” said Deborah Conrad, Intel chief marketing officer. “The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives.”
The spirit of the partnership is symbolized by the new FC Barcelona jersey, which will feature the Intel logo inside. This is the first-ever placement of a logo inside the club’s jersey.
The new jersey was unveiled today at FC Barcelona’s training facilities by Intel’s Conrad; Sandro Rosell, president of FC Barcelona; andFC Barcelona players Gerard Pique and Carles Puyol. The new jersey will be worn beginning in the La Liga match against Villareal on Dec. 14.
“It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel,” said Rosell.
“We are both trendsetters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship.”
Initiatives unveiled today include:
- Providing the latest Intel-based technology to the students at the famous La Masia academy to enable and foster a culture of creativity.
- Supplying FC Barcelona players and coaches with the latest Intel-based 2 in 1 devices, while working with the club to improve its research, training and performance via the most up-to-date technology.
- Working to improve the fan experience through new technology at Camp Nou.
- Delivering the latest technology to the education network FC Barcelona has built across the globe. [Source: Intel.com]
On this blog, I often outline the importance of technology in football, and in football products. FC Barcelona is proving me right by, not only partnering with one of the most famous High Tech brand in the world, but giving a glimse of a shirt with technology inside.
Have a look at Intel’s marketing approach with Barca.