Cut my arm, there will be football and only football coming out. Indeed, not only I am a former semi professional football player, I also combined my love of this sport with 11 solid marketing experience at adidas Headquarters, EA Sports, and now working as a Sports Marketing Director at KFL Marketing.
I want to give you a football marketing angle and how, why partnership deals are made. Why clubs and players are now brands, and how football marketing is essential to the development and a sustainable future in football. I will focus essentially on adidas, Nike and Puma -and also other football brands- in order to give you an understanding of the fantastic industry I work in.
Enjoy my Football Lounge!
Karl
36 comments
Comments feed for this article
February 15, 2010 at 1:54 pm
Efrem Leigh
Hi Karl, congrats on your new blog!
I look forward to following it with interest!
regards
Efrem Leigh
http://www.football-jobs.com
February 15, 2010 at 2:02 pm
Karl Lusbec
Thanks Efrem, stay tuned!
February 19, 2010 at 1:30 am
Ruud
Great stuff Karl!
Catch-up soon.
Ruud
February 19, 2010 at 10:42 am
Karl Lusbec
Hey Ruud,
For one second I thought I had a comment from Ruud the Dutchman!
Thanks for the compliment and speak soon!
February 19, 2010 at 2:08 pm
catalin dobre
Hy,
Great website!!! I loved the video with puma!!! Also just an idea focus on advertisments and commments….
It is good to see the term footbal used not soccer… the real footbal!
Catalin Dobre
Mba student JAmes Madison Univ.
February 19, 2010 at 2:57 pm
Karl Lusbec
Thanks Catalin, The Puma viral is very strong and I will follow up on it the next few days with some additional videos. Stay tuned!!
February 20, 2010 at 8:57 pm
JM
A quand la version Française???,
February 27, 2010 at 10:59 am
Karl Lusbec
Salut JM, les articles sont principalement en anglais vu que le football a une portée internationale
Mais je posterais prochainement quelques articles en Francais. 
March 3, 2010 at 6:40 pm
Juan
Great site. Look forward to eventually having you on our show and picking your brain.
March 3, 2010 at 7:21 pm
Karl Lusbec
Thanks Juan. Feel free to browse My Football Lounge and share your inputs with us. Cheers
Karl
March 10, 2010 at 7:14 pm
oldehomesteadgolfclub
Very nice blog, looks like you know what you’re doing. Best of luck with your future endeavors!
March 10, 2010 at 11:05 pm
Karl Lusbec
Thanks a lot oldehomesteadgolfclub. Glad you enjoy it
March 25, 2010 at 5:05 am
manuella francois saint cyr
Salt karl!!
March 25, 2010 at 9:53 am
Karl Lusbec
Hello Manuella!
Welcome to My Football Lounge!
May 6, 2010 at 8:23 pm
FABO
Hello, Karl
Curious. Are you still employed by Adidas? If not, what do you currently do on a full-time basis? I came across your site while browsing on the web. Thanks for sharing your love with the rest of us. Kindly appreciated.
FABO
May 7, 2010 at 9:17 am
Karl Lusbec
Hello FABO,
Welcome here. I am now self employed ie a Football marketing consultant. An activity that takes 90% of my time with World Cup around the corner, but I love it.
May 11, 2010 at 11:17 pm
Michael Williams
Great site and blog Karl.
Keep up the good work.
May 11, 2010 at 11:57 pm
Karl Lusbec
Thanks a lot Michael. Welcome to My Football Lounge!
Keep in touch
Karl
September 23, 2010 at 2:54 pm
ReadersHeaven
Hi, nice to meet you !
September 23, 2010 at 3:19 pm
Karl Lusbec
Hi, nice to meet you too!
February 27, 2011 at 6:39 pm
Ian McArthur
Hi Karl,
Having worked with Adidas you might have some ideas for marketing my unique coaching concept. What do you think about it?
Kind Regards,
Ian McArthur http://www.theotherfootsoccerschool.com
Great blog by the way!
February 28, 2011 at 10:30 am
Karl Lusbec
Thanks Ian, I will follow up with you by email.
Keep in touch!
Karl
March 21, 2011 at 6:29 pm
JOHNNY EDWARD johnnyedward09@gmail.com
How can I contact you Karl? I’m a sports journalist with Nigeria’s foremost sports daily Complete Sports.
March 21, 2011 at 9:44 pm
Karl Lusbec
Hi Johnny,
Drop me a line at karllusbec@yahoo.fr
Cheers
Karl
April 20, 2011 at 11:54 am
Ojeikere Aikhoje
Nice blog.
Just stumbled on ur blog and i must confess it’s awesome.
We’ve similar attributes.
I worked at the agency level on the Coca-Cola account, but now into Sports Marketing.
You can view my blog at http://www.sportsbrandsngr.blogspot.com
Cheers,
Ojeikere Aikhoje
April 21, 2011 at 3:16 pm
Karl Lusbec
Hello Ojeikere Aikhoje and welcome on The Football Lounge.
Thanks for the compliment on the blog, yours looks good too
All the best!
Cheers
Karl
January 18, 2012 at 3:08 am
Kabelo Bodibe
Hi Karl,
U have a supa blog going on here. I’m looking to start a sport blog here in South Africa. So I’ll be tapping into your knowledge from time to time. I really love the football lounge.
I picked up your blog from the Liverpool sponsorship deal news.
Rgrds
Kabelo (KB)
January 18, 2012 at 7:39 am
Karl Lusbec
Hi Kabelo and welcome here!
Thanks for the nice words! Keep me posted when your blog is up and running.
Keep in touch!
Regards
February 14, 2012 at 10:19 pm
Trevor Lamb
Indeed, great coverage of all corners of the game!
February 15, 2012 at 12:10 am
Karl Lusbec
Thanks Trevor!
June 5, 2012 at 6:59 pm
Myrette
hi Karl !
It’s a very nice blog ! You make good work . Congratulations
June 8, 2012 at 10:30 pm
Karl Lusbec
Coucou Myrette!
Thanks for your kind words!
Pliss foss
Karl
July 24, 2012 at 8:31 am
lara
hello karl!!!! merci à betty qui nous a donné des news!! très sympa ton blog!! bises bises de lara et christophe!!
July 24, 2012 at 6:37 pm
Karl Lusbec
Salut Lara!
Merci pour le compliment concernant le blog! J’espere que toute la famille se porte bien. Foss!
Karl
December 2, 2012 at 3:07 pm
louisy
Salut Karl !
Cest eddy Louisy félicitation pour ce que tu as entrepris un blog super
December 3, 2012 at 11:10 am
Karl Lusbec
Hey Eddy boug mwen! Ca fait super longtemps, j’espere que tu vas bien! Je t’envoie un mail pour renouer le contact.
Merci pour le compliment!
Foss!