adidas Targets €2 Billion sales in Football in 2014

Hi everyone,
World Cup 2014 is around the corner, and adidas as the official Sponsor, Supplier and Licensee of the event communicates strongly its leadership in football. The 3-stripes target €2 billion in sales in the football category in 2014, and focus on the several marketing segments.

Pelé Partners with Volkswagen

Hi everyone,
Edson Arantes Do Nascimiento aka Pelé has been appointed as Brand Ambassador for German automotive Volkswagen. Pelé will represent VW during the 2014 World Cup and the 2016 Summer Olympics in Brasil.

Cafusa: The adidas Confederations Cup Brazil 2013 Matchball

Hi guys,
The name and design of the official match ball for the Confederations Cup Brazil 2013 was unveiled today at the FIFA Draw show. Three symbols of Brazilian culture: Carnival, Football, and Samba have been combined to create the adidas Cafusa.

World Cup 2014: adidas and FIFA Launch the Brazuca Ball

Hi everyone,
FIFA, the Local Organising Committee and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup. The ball will be called the “adidas Brazuca”.

Eurosport and ESPN to Broadcast FIFA World Cup

Hi all,
Eurosport has secured live television rights to the Fifa Club World Cup in 26 European countries, with ESPN taking the UK rights. Live broadcasts of all eight games will be available on Eurosport in France, where free-to-air channel NT1 will share coverage of the two semi-finals and the final, and on Eurosport 2 in 22 other European countries.

VISA Increases its Global Football Presence

Hi all,
VISA is working on extending its global visibility in football. Already a FIFA partner, VISA has extended its relationship with Soccer United Marketing (SUM), which encompasses a variety of properties throughout North and Latin American football.

UEFA Releases the 2014 World Cup Qualifying Format

Hi everyone,
Europe football governing body said that europe will retain the same format to decide which 13 nations qualify for the 2014 World Cup in Brazil. UEFA secretary general Gianni Infantino said Europe will enter the same 53 countries which played in the 2010 World Cup qualifying tournament, when nine group winners gained direct entry to the event in South Africa.