Bayern Munchen Road to Wembley: Pack Ma’s!

Hi guys,
A very cool Bayern Munich video about their Champions League journey from matchday 1 to Wembley. Enjoy!

2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?

The adidas Final Wembley 2013: A Tribute to Wembley

Hi guys,
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

Heineken The Candidate: Creative, Fun and Entertaining

Hi guys,
Job interviews, employer’s questions, we’ve all been there. They can be boring, repetitive and/or utterly uninteresting. Heineken, one of the Champions League sponsors brought the interview experience to a different level. Incredibly inspirational, fun and the end result is simply mindblowing.

Happy New Year! The 2012 Football Marketing Milestones

Hi guys!I wish you a fantastic year 2013. All the best to you who read, write, talk and contribute to this blog. I made a recap of the top 10 football marketing milestones that must be remembered in 2012.

2012-2013 Champions League Kit Sponsors: Still a Two Horse Race

 

Hi guys,
The 2012-2013 Champions league season kicked off today with the draw in Monaco. Some fantastic games ahead especially in Group D, the group of Death. This year, once again, adidas and Nike strengthen their leadership with the biggest amount of sponsored teams.

adidas Launch the 2012-2013 UEFA Competitions official Matchballs

Hi guys,
Today UEFA will proceed with the draw for group stage of the 2012-2013 Champions League matches. On that occasion, adidas will launch the official matchballs for the 3 major clubs competitions: Champions League, Liga Europa and SuperCup.

Champions League 2012-2013 Revenue Distribution

Hi everyone,
UEFA has issued its UEFA Champions League revenue distribution system for the forthcoming campaign. The estimated gross commercial revenue from the UEFA Champions League and the UEFA Super Cup is €1.34bn.

Champions League Revenue 2011-2012: Chelsea Win Again

Hi everyone,
The Champions League 2011-2012 epic final in Munich triggered massive revenue for the participating teams. It is by far the most lucrative club football competition even for clubs knocked out at group stage.

Champions League Final Reached a large Global Audience of 300 million Fans

Hi guys,
According to FC Business, Chelsea’s victory in the Champions League Final over Bayern Munich reached a live global audience of 300m. The 2012 UEFA Champions League final took place in Munich, Germany, on 19 May and was delivered to fans all over the world through UEFA’s cutting edge digital strategy.

adidas Takes Ownership of the 2012 Champions League Final

Hi everyone,
I outlined the importance of the Champions League final for football brands, especially for adidas and Nike. I also pointed out that the 2012 UCL final in Munich will be a 100% adidas event. The 3-stripes are surfing on a fully adidas branded event to launch a unique campaign with the tagline “Go all in for your team. Make your choice.” adidas is once again demonstrating its passion for football.