Hope Solo Inks a Deal with Gatorade

Hi everyone,
Hope Solo will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company. The Gatorade deal marks the second major endorsement for the standout goalie who helped the U.S. women’s national team finish second in the 2011 FIFA Women’s World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.

World Cup Loss Costs U.S.Women National Team $10 Million in Endorsements Deals

Hi everyone,
The U.S. women’s soccer team might have just left $10 million in endorsements on the table after Sunday’s shocking loss to Japan in the 2011 FIFA Women’s World Cup.

Women’s World Cup Hit Global Medias Appraisal

Hi everyone,
On Friday July 8th, SPORT & MARKT tweeted: Today’s figure: 1,005,990 – is the number of registered active female football players in Germany. #WWC. The Women’s World Cup in Germany is receiveing a fantastic appraisal from not only the fans, but also from global medias.

Under Armour U.S. Athletes at Women’s World Cup: A Strong Marketing Platform

Hi everyone,
I often talk about the 3 major football brands adidas, Nike and Puma. I have also outlined the growing presence of Under Armour in european football. The Women’s World Cup offers a fantastic platform for the Baltimore brand to increase its brand visibility at a global event.

German Viewers Tune in to Women’s World Cup

Hi all,
The Women’s World Cup is proving popular in football-mad Germany as nearly 20 million viewers tuned in to watch the host team beat Nigeria and set a new television record.

Women’s World Cup Official Matchball: The Speedcell

Hi everyone,
Yesterday, the Women’s World Cup kicked off in Germany with France and Germany beating respectively Nigeria and Canada. As FIFA official match ball supplier, adidas also delivers the Women’s World Cup matchball: The Speedcell.

FIFA Women’s World Cup High Ticket Sales

Hi all,
According to I Sport Connect, more than 700,000 tickets have been sold for the FIFA Women’s World Cup soccer tournament, held in Germany. The tournament, which starts on Sunday and is three weeks in duration, has proven popular with German soccer fans with about half the games expected to attract more than 20,000 fans.

FIFA Women’s WC Set for Unparalleled Coverage in Women’s Game

Hi everyone,
The FIFA Women’s World Cup 2011 Germany from 26 June to 17 July is poised to mark a milestone in competitive women’s football with unparalleled coverage on television in terms of both production and distribution.
The news underlines the huge strides the women’s game has made in recent years, for the first time ever the FIFA broadcast production will comprise up to 18 cameras for selected matches, including in-goal cameras and two steadycams for all matches.