Bundesliga at the Forefront of Environmentally Sustainable Activities

Hi guys,
The Germany Football League (DFL) made public a Bundesliga environmental report based on the findings of a survey conducted by RölfsPartner consultancy firm.

Chinese Soccer League Partners with Kantar

Hi everyone,
Chinese Soccer League (CSL) signed a 3 year partnership with Kantar. The market research company will provide insights and valuation on the CSL brand on the domestic and global market.

Creative Viral for Bundesliga 50 Years Anniversary

Hi guys,
The Bundesliga is unfortunately very under rated. It is actually a league where there is great football, full stadiums and a beautiful atmosphere. The Bundesliga just turned 50 years old and released a creative video who blends the past with the present to celebrate a one-of-a-kind goal.

Book Preview: What’s Your Green Goldfish by Stan Phelps

Hi everyone,
Stan Phelps is a friend of mine, he is also one of the best marketer I know. Stan is an author, professor and fantastic speaker. He believes that marketing must focus on meaningful differentiation to win the hearts of both employees and customers.

Don’t Cross the Line: Major League Soccer Takes a Stand Against Discrimination

Hi guys,
Major League Soccer’s community outreach initiative, today unveiled a new public service announcement as part of the League’s ongoing anti-discrimination campaign, ‘Don’t Cross The Line.’

Financial Fair Play Coming Up: How Can Football Clubs Increase Revenue?

Hi guys,
Financial Fair Play will come into place for season 2013-2014. With heavy financial constraints on football clubs, there are many ways clubs can significantly increase revenue in order to comply with the Financial Fair Play regulations.

Fieldoo: When LinkedIn Meets Football

Hi everyone,
When LinkedIn meet football, you get Fieldoo. Fieldoo is an online network for football players and agents who want to take the next step in their career.

The French Football League has launched its Chinese Mandarin Website

Hi everyone,
Fans of Ligue 1 in China will now have access to the news of the French top championship in their mother tongue.

The Football Lounge is 3 Years Old!

Hi chaps,
My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!

Football in the Twittersphere by Mashable

Hi everyone,
Social medias are fully part of the football world nowadays. Players are tweeting, and what they say or write is heavily scrutinised. Mashable put together a great infographic on football in the twittersphere. Have a look and share your thoughts.

FA 150 years in 150 Seconds

Hi guys,
To celebrate the Football Association’s 150th anniversary, the FA has released this video summing up its history in 150 seconds. Watch until the end to find out the mystery host too…

Happy Holidays from The Football Lounge

Hey guys,
The Football Lounge wishes you happy holidays. To all who read, re-tweet, contribute to this blog, I wish you a great Christmas break!

Karl Lusbec