Nike and Cosmos Ink a Sponsorship Deal

Hi everyone,
The New York Cosmos announced on Friday that Nike will be the team’s official kit supplier for the 2013 North American Soccer League fall season.

Manchester City Launch Nike Kit in New York

Hi everyone,
Busy week for Manchester City. After unveiling the partnership with the New York Yankees to launch the 20th MLS franchise, Nike and Manchester City launched the 2013-2014 home kit during their New York tour.

The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!

Hi everyone,
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!

2013-2014 PSG Kit By Nike: Daring!

Hi everyone,
Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz!

Mercurial: When a Football Boot Inspires other Categories

Hi everyone,
Nike’s iconic Mercurial inspired Kobe Bryant new Basketball shoe. In other words, how a football boot can be an marketing inspiration for other sports categories.

2013-2014 Juventus Home Kit 80′s Inspired

Hi everyone,
Juventus Football Club stays true to its roots with a traditional home kit for next season. The sleek fitted jersey features the club’s famous black and white stripes, this time in a thinner style reminiscent of the kits Juventus wore during its dominant run in the 1980s.

2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?

Nike Launched a Limited Edition of Mercurial Vapor XV

Hi everyone,
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.

Nike Strengthens its Licensing Strategy in the Middle East

Hi everyone,
Nike has tapped the Middle East Licensing Company, a partnership between Shooting Stars and the Nordic Licensing Company, to represent its football clubs in the Middle East.

Nike Acquires adidas and Puma: April Fools Joke….really?

Hi everyone,
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?

Nike Acquires adidas and Puma

Hi guys,
Breaking news: Nike officially acquired today adidas and Puma. The amount has not been disclosed, but some sources confirmed that the price tag is around €80 billion.

Nike Launches Summer 2013 CR7 Collection

Hi guys,
If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.