Pelé Partners with Volkswagen

Hi everyone,
Edson Arantes Do Nascimiento aka Pelé has been appointed as Brand Ambassador for German automotive Volkswagen. Pelé will represent VW during the 2014 World Cup and the 2016 Summer Olympics in Brasil.

2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?

Nike Launched a Limited Edition of Mercurial Vapor XV

Hi everyone,
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.

Team Messi in Chicago in Summer 2013

Hi everyone,
Lionel Messi will lead an all-star cast in a charity match held in Chicago this summer. The Barcelona and Argentina superstar will be joined by the likes of Cesc Fabregas and Thierry Henry, while France and Juventus legend David Trezeguet is among a list of ‘veterans’ also taking part.

Joey Barton Insults: Olympique de Marseille, Where art Thou?

Hi everyone,
Football players are using social medias to express themselves, which is fine. The problem is when they use social media platforms to insult and use offensive language, they not only show up as uneducated fools, but stain their own club. Joey Barton has become an expert in both categories.

Nike Launches Summer 2013 CR7 Collection

Hi guys,
If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.

Iniesta Promotes Futsal Category

Hi guys,
Futsal is by essence very close to football, and many football players started off with futsal. Iniesta is one of them. Nike is utilising “Don Andres” futsal culture and style of play to promote not only the new “Elastico Finale II” shoe, but the whole futsal business category.

Messi’s Foot is Worth $5.25 Million

Hi everyone,
Barcelona fans will agree Lionel Messi is worth his weight in gold, and a Japanese jeweller has unveiled a solid golden replica of the Argentine’s foot in tribute to the Ballon d’Or winner.

Play the Messi Way and Join @TeamMessi

Hi everyone,
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.

FC Barcelona Celebrates Messi’s New Contract

Hi everyone,
To celebrate and show off the fact Lionel Messi has signed a new contract at Barcelona, the club released this video of the little superstar.

Football in the Twittersphere by Mashable

Hi everyone,
Social medias are fully part of the football world nowadays. Players are tweeting, and what they say or write is heavily scrutinised. Mashable put together a great infographic on football in the twittersphere. Have a look and share your thoughts.

Turkish Airlines Video Ad with Messi and Kobe Tops 100 Million Views

Hi everyone,
I recently pointed out how Turkish Airlines became a key player in football marketing. Their new viral video featuring Messi and Kobe Bryant topped 100 million views on YouTube.