Champions League 2013: Puma and Marco Reus on Their Way to Wembley

Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley. 

Puma Partners with Arsenal: The Biggest Kit Deal in English Football

Hi guys,
Today the Gunners inked a deal with sports giant Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £150 million (€177 million) in total. The biggest kit deal in English football

2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?

Puma Appoints Björn Gulden as New CEO

Hi everyone,
Puma SE appointed Björn Gulden as its new chief executive officer (CEO), effective July 1. He succeeds Franz Koch, who left the company at the end of March.

The Nature of Uruguay

Hi guys,
Puma recently launched the new Uruguay kit. The communication of the new AUF kit is made around the victory in Brasil. Will the story repeat itself?

Nike Acquires adidas and Puma: April Fools Joke….really?

Hi everyone,
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?

Nike Acquires adidas and Puma

Hi guys,
Breaking news: Nike officially acquired today adidas and Puma. The amount has not been disclosed, but some sources confirmed that the price tag is around €80 billion.

New Azzurri Shirt: Bred in Italy and Made for Brasil

Hi guys,
Puma launched the new Azzurri shirt: Bred in Italy and made for Brasil. Puma tood the Italy shirt to a new level of design: bold and fresh.

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

Puma Official Merchandise Supplier of the 2013 African Cup of Nations

Hi guys,
Puma announced its partnership with the Confederation of African Football’s major competition, as the Official Fan Supplier for the Orange Africa Cup of Nations, SOUTH AFRICA 2013. This partnership will see the first merchandise developed and distributed throughout the whole tournament.

2012-2013 Champions League Kit Sponsors: Still a Two Horse Race

 

Hi guys,
The 2012-2013 Champions league season kicked off today with the draw in Monaco. Some fantastic games ahead especially in Group D, the group of Death. This year, once again, adidas and Nike strengthen their leadership with the biggest amount of sponsored teams.

Serie B Inks a Sponsorship Deal with Puma

Hi guys,
The Italian Lega Serie B and its new partner Puma presented the new official match ball of the 2012-13 Serie B season, in a ceremony held in Milan, on 17 July 2012.