La Liga and BBVA Extend Partnership

Hi guys,
Spanish Liga de Fútbol Profesional (LFP) and BBVA signed the extension of their strategic partnership until the end of the 2015/16 season.

Chevrolet Signs with United States Soccer Federation

Hi everyone,
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.

Real Madrid Deal with Emirates: Failure to Cash in on New Shirt Deal?

Hi everyone,
Real Madrid, the world’s most valuable sports team ($3.3 billion), has signed a new shirt sponsorship deal with Emirates that will pay the team $39 million annually for five years starting next season.

Cristiano Ronaldo Partners with Herbalife

Hi guys,
Herbalife has announced that it will become the official nutrition sponsor of international football player, Cristiano Ronaldo. 

Emirates Partners with New York Cosmos: #Cosmosreboot

Hi everyone,
After signing a deal with Nike, the New York Cosmos announced a brand new partnership with Emirates. Another meaningful deal for the Dubai based airlines.

adidas Launches the 2013-2014 Real Madrid Kit

Hi everyone,
adidas and Real Madrid are proud to present the official home jersey for the season 2013/14. From today onwards, Real Madrid fans may find in official Real Madrid stores, adidas and the rest of dealers, the home kit that their idols will wear this season.

adidas and Colombia FA Until 2022

Hi all,
Adidas has extended its kit supply deal with the Colombian Football Federation (FCF). The deal, which extends a partnership first inked in 2011, will see Adidas provide kit to all Colombian national teams until 2022. 

adidas Launch the 2013-2014 Ligue 1 Official MatchBall

Hi everyone,
adidas presented the new Ligue 1 2013-14 Ball. The new Ligue 1 2013-14 Official Match Ball will be used for the first time at the Champions Trophy between the league winner Paris Saint Germain and the cup winner (Girondins de Bordeaux or Évian) in Gabon on August 3.

The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!

Hi everyone,
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!

Emirates and Paris St Germain: 5 More Years

Hi everyone,
Emirates airlines and Lique 1 Champions Paris Saint-Germain have confirmed the extension to their sponsorship agreement up until the end of the 2018-19 season.

adidas Add Flamengo to their Global Clubs Portfolio

Hi guys,
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.

2013-2014 Juventus Home Kit 80′s Inspired

Hi everyone,
Juventus Football Club stays true to its roots with a traditional home kit for next season. The sleek fitted jersey features the club’s famous black and white stripes, this time in a thinner style reminiscent of the kits Juventus wore during its dominant run in the 1980s.