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	<link>http://karllusbec.wordpress.com</link>
	<description>The football marketing blog</description>
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		<title>New York City Football Club, the 20th Major League Soccer Franchise: A Significant Milestone</title>
		<link>http://karllusbec.wordpress.com/2013/05/21/new-york-city-football-club-the-20th-major-league-soccer-franchise-a-significant-milestone/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/21/new-york-city-football-club-the-20th-major-league-soccer-franchise-a-significant-milestone/#comments</comments>
		<pubDate>Tue, 21 May 2013 18:07:11 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Major League Soccer]]></category>
		<category><![CDATA[Major League Baseball]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[Manchester City FC]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[New York Red bulls]]></category>
		<category><![CDATA[New York Yankees]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12127</guid>
		<description><![CDATA[Hi guys, Major League Soccer Commissioner Don Garber announced on Tuesday that English Premier League powerhouse Manchester City FC and Major League Baseball&#8217;s legendary New York Yankees have teamed up to acquire MLS&#8217;s 20th expansion club. Sometimes I am glad to notice that as a Football Marketer, I am not far away from the truth. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12127&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Karl Lusbec</media:title>
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			<media:title type="html">New York City Football Club</media:title>
		</media:content>
	</item>
		<item>
		<title>The New England Shirt: It&#8217;s only a Shirt. It is what the players do in it that counts!</title>
		<link>http://karllusbec.wordpress.com/2013/05/21/the-new-england-shirt-its-only-a-shirt-it-is-what-the-players-do-in-it-that-counts/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/21/the-new-england-shirt-its-only-a-shirt-it-is-what-the-players-do-in-it-that-counts/#comments</comments>
		<pubDate>Tue, 21 May 2013 12:39:49 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Nike]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[Football Association]]></category>
		<category><![CDATA[Hitchin]]></category>
		<category><![CDATA[Jack Wilshere]]></category>
		<category><![CDATA[New England]]></category>
		<category><![CDATA[Republic of Ireland]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12104</guid>
		<description><![CDATA[Hi everyone, Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an &#8220;outrage&#8221; within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it&#8217;s a football kit&#8230;.nothing more! The new England kit [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12104&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-4.jpg" medium="image">
			<media:title type="html">England 13-14 Home 4</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home.jpg" medium="image">
			<media:title type="html">England 13-14 Home</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-8.jpg" medium="image">
			<media:title type="html">England 13-14 Home 8</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-3.jpeg?w=231" medium="image">
			<media:title type="html">England 13-14 Home 3</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-2.jpg?w=217" medium="image">
			<media:title type="html">England 13-14 Home 2</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-7.jpeg?w=300" medium="image">
			<media:title type="html">England 13-14 Home 7</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-5.jpeg?w=300" medium="image">
			<media:title type="html">England 13-14 Home 5</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/england-13-14-home-6.jpeg?w=300" medium="image">
			<media:title type="html">England 13-14 Home 6</media:title>
		</media:content>
	</item>
		<item>
		<title>Major League Soccer and Microsoft Deliver the Smartest League Experience to Fans</title>
		<link>http://karllusbec.wordpress.com/2013/05/20/major-league-soccer-and-microsoft-deliver-the-smartest-league-experience-to-fans/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/20/major-league-soccer-and-microsoft-deliver-the-smartest-league-experience-to-fans/#comments</comments>
		<pubDate>Mon, 20 May 2013 16:55:47 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Major League Soccer]]></category>
		<category><![CDATA[Kathy Carter]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Surface]]></category>
		<category><![CDATA[Microsoft Windows]]></category>
		<category><![CDATA[Red Bull Arena]]></category>
		<category><![CDATA[Red Bull New York]]></category>
		<category><![CDATA[Soccer United Marketing]]></category>
		<category><![CDATA[Windows 8]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12100</guid>
		<description><![CDATA[Hi guys, Microsoft and Major League Soccer announced a multiyear agreement to work together to bring MLS fans the best and fastest soccer content through the power of Windows 8. The announcement took place yesterday at the LA Galaxy versus New York Red Bulls game at Red Bull Arena, where the two companies showcased a [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12100&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2013/05/20/major-league-soccer-and-microsoft-deliver-the-smartest-league-experience-to-fans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/12/mls-logo.jpg?w=150" medium="image">
			<media:title type="html">mls-logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Bayern Munchen Road to Wembley: Pack Ma&#8217;s!</title>
		<link>http://karllusbec.wordpress.com/2013/05/20/bayern-munchen-road-to-wembley-pack-mas/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/20/bayern-munchen-road-to-wembley-pack-mas/#comments</comments>
		<pubDate>Mon, 20 May 2013 15:12:40 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Champions League]]></category>
		<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Bayern Munich]]></category>
		<category><![CDATA[Borussia Dortmund]]></category>
		<category><![CDATA[Champions League 2013]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12095</guid>
		<description><![CDATA[Hi guys, A very cool Bayern Munich video about their Champions League journey from matchday 1 to Wembley. Enjoy! Karl Lusbec Filed under: Champions League, Clubs Tagged: Bayern Munich, Borussia Dortmund, Champions League 2013<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12095&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2013/05/20/bayern-munchen-road-to-wembley-pack-mas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/fcb-logo.png?w=150" medium="image">
			<media:title type="html">FCB logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Emirates and Paris St Germain: 5 More Years</title>
		<link>http://karllusbec.wordpress.com/2013/05/20/emirates-and-paris-st-germain-5-more-years/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/20/emirates-and-paris-st-germain-5-more-years/#comments</comments>
		<pubDate>Mon, 20 May 2013 11:02:38 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Arsenal FC]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Emirates]]></category>
		<category><![CDATA[Emirates Cup]]></category>
		<category><![CDATA[Nasser al-Khelaifi]]></category>
		<category><![CDATA[Paris Saint-Germain]]></category>
		<category><![CDATA[Paris Saint-Germain F.C.]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12089</guid>
		<description><![CDATA[Hi everyone, Emirates airlines and Lique 1 Champions Paris Saint-Germain have confirmed the extension to their sponsorship agreement up until the end of the 2018-19 season. In the terms of the agreement Emirates will continue to have high visibility branding in the Parc des Princes stadium, as well as the Fly Emirates logo on the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12089&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2013/05/20/emirates-and-paris-st-germain-5-more-years/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/04/emirates-logo.jpg?w=150" medium="image">
			<media:title type="html">Emirates logo</media:title>
		</media:content>
	</item>
		<item>
		<title>2013-2014 PSG Kit By Nike: Daring!</title>
		<link>http://karllusbec.wordpress.com/2013/05/19/2013-2014-psg-kit-by-nike-daring/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/19/2013-2014-psg-kit-by-nike-daring/#comments</comments>
		<pubDate>Sun, 19 May 2013 21:07:12 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[2013-2014 PSG Kit]]></category>
		<category><![CDATA[Nike and PSG]]></category>
		<category><![CDATA[Paris Saint-Germain F.C.]]></category>
		<category><![CDATA[Paris St Germain]]></category>
		<category><![CDATA[PSG kit]]></category>
		<category><![CDATA[QSI]]></category>
		<category><![CDATA[Swoosh]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12079</guid>
		<description><![CDATA[Hi everyone,Those who watched PSG being crowned french Champion yesterday also saw the launch of the 2013-2014 Nike kit. A kit that will for sure create some buzz. But, like I always say, there is no good or bad buzz. Buzz is buzz! Nike launched a brand new look for the 2013-14 season for PSG [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12079&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2013/05/19/2013-2014-psg-kit-by-nike-daring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/psg-2013-2014-kit.jpg" medium="image">
			<media:title type="html">PSG 2013-2014 kit</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/psg-2013-2014-kit-2.jpg" medium="image">
			<media:title type="html">PSG 2013-2014 kit 2</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/psg-2013-2014-kit-4.jpg" medium="image">
			<media:title type="html">PSG 2013-2014 kit 4</media:title>
		</media:content>
	</item>
		<item>
		<title>adidas Launch the New Nitrocharge Boot</title>
		<link>http://karllusbec.wordpress.com/2013/05/19/adidas-launch-the-new-nitrocharge-boot/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/19/adidas-launch-the-new-nitrocharge-boot/#comments</comments>
		<pubDate>Sun, 19 May 2013 20:45:38 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[adidas]]></category>
		<category><![CDATA[adidas Nitrocharge]]></category>
		<category><![CDATA[adidas Predator]]></category>
		<category><![CDATA[Nitrocharge]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12069</guid>
		<description><![CDATA[Hi everyone, adidas unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing iconic predator, adipure &#38; f50 ranges. Alongside the release of the new boot adidas has also launched an advert that unveils the footwear and highlights the sort of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12069&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/nitrocharge-boot-6.jpg?w=150" medium="image">
			<media:title type="html">Nitrocharge Boot 6</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/nitrocharge-boot-2.jpg" medium="image">
			<media:title type="html">Nitrocharge Boot 2</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/nitrocharge-boot-3-1.jpg" medium="image">
			<media:title type="html">Nitrocharge Boot 3 1</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/nitrocharge-boot.jpg" medium="image">
			<media:title type="html">Nitrocharge Boot</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/nitrocharge-boot-4.jpeg" medium="image">
			<media:title type="html">Nitrocharge Boot 4</media:title>
		</media:content>
	</item>
		<item>
		<title>Mercurial: When a Football Boot Inspires other Categories</title>
		<link>http://karllusbec.wordpress.com/2013/05/16/mercurial-when-a-football-boot-inspires-other-categories/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/16/mercurial-when-a-football-boot-inspires-other-categories/#comments</comments>
		<pubDate>Thu, 16 May 2013 22:20:20 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Nike]]></category>
		<category><![CDATA[Football boot]]></category>
		<category><![CDATA[Kobe]]></category>
		<category><![CDATA[KOBE 8 MAMBACURIAL]]></category>
		<category><![CDATA[Kobe Bryant]]></category>
		<category><![CDATA[Mercurial]]></category>
		<category><![CDATA[Nike Mercurial Vapor]]></category>
		<category><![CDATA[Swoosh]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12056</guid>
		<description><![CDATA[Hi everyone, Nike&#8217;s iconic Mercurial inspired Kobe Bryant new Basketball shoe. In other words, how a football boot can be an marketing inspiration for other sports categories. Recently, Nike paid tribute to the Mercurial Ronaldo wore during the 1998 World Cup. Now Nike pays tribute to Kobe’s love of both sports with the KOBE 8 [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12056&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2013/05/16/mercurial-when-a-football-boot-inspires-other-categories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/mercurial-kobe-5.jpg?w=150" medium="image">
			<media:title type="html">Mercurial Kobe 5</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/mercurial-kobe.jpeg?w=300" medium="image">
			<media:title type="html">Mercurial Kobe</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/mercurial-kobe-4.jpg?w=300" medium="image">
			<media:title type="html">Mercurial Kobe 4</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/mercurial-kobe-3.jpg?w=300" medium="image">
			<media:title type="html">Mercurial Kobe 3</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/mercurial-kobe-2.jpg?w=300" medium="image">
			<media:title type="html">Mercurial Kobe 2</media:title>
		</media:content>
	</item>
		<item>
		<title>adidas Add Flamengo to their Global Clubs Portfolio</title>
		<link>http://karllusbec.wordpress.com/2013/05/15/adidas-add-flamengo-to-their-global-clubs-portfolio/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/15/adidas-add-flamengo-to-their-global-clubs-portfolio/#comments</comments>
		<pubDate>Wed, 15 May 2013 22:29:33 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[adidas]]></category>
		<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[AC Milan]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Clube de Regatas do Flamengo]]></category>
		<category><![CDATA[FIFA Club World Cup]]></category>
		<category><![CDATA[Flamengo]]></category>
		<category><![CDATA[Real Madrid C.F.]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12048</guid>
		<description><![CDATA[Hi guys, adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo. It has been 20 years since adidas and the club partnered together and the new 10-year deal, beginning in May 2013, represents a long term commitment to Brazilian football. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12048&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2013/05/15/adidas-add-flamengo-to-their-global-clubs-portfolio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2013/05/flamengo.jpg?w=150" medium="image">
			<media:title type="html">Flamengo</media:title>
		</media:content>
	</item>
		<item>
		<title>Pelé Partners with Volkswagen</title>
		<link>http://karllusbec.wordpress.com/2013/05/14/pele-partners-with-volkswagen/</link>
		<comments>http://karllusbec.wordpress.com/2013/05/14/pele-partners-with-volkswagen/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:45:38 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[2014 FIFA World Cup]]></category>
		<category><![CDATA[Players]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Brazil national football team]]></category>
		<category><![CDATA[Mediacom]]></category>
		<category><![CDATA[Neymar]]></category>
		<category><![CDATA[Pelé]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=12044</guid>
		<description><![CDATA[Hi everyone, Edson Arantes Do Nascimiento aka Pelé has been appointed as Brand Ambassador for German automotive Volkswagen. Pelé will represent VW during the 2014 World Cup and the 2016 Summer Olympics in Brasil. The deal was negotiated by Legends 10, exclusive global agent to Pelé, in conjunction with MediaCom Sport. The first element of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&#038;blog=11999142&#038;post=12044&#038;subd=karllusbec&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/03/pelc3a91.jpg?w=150" medium="image">
			<media:title type="html">Pelé</media:title>
		</media:content>

		<media:content url="http://www.mediacom.com/media/3903939/Web%20Homepage%20-%20Pele%20VW.jpg" medium="image" />
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