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	<description>The football marketing blog</description>
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		<item>
		<title>Chelsea not Ready for Financial Fair Play with a $107 million Loss</title>
		<link>http://karllusbec.wordpress.com/2012/02/01/chelsea-not-ready-for-financial-fair-play-with-a-107-million-loss/</link>
		<comments>http://karllusbec.wordpress.com/2012/02/01/chelsea-not-ready-for-financial-fair-play-with-a-107-million-loss/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 15:11:12 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Bruce Buck]]></category>
		<category><![CDATA[Fernando Torres]]></category>
		<category><![CDATA[Financial Fair Play]]></category>
		<category><![CDATA[Gianni Infantino]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Roman Abramovich]]></category>
		<category><![CDATA[Ron Gourlay]]></category>
		<category><![CDATA[UEFA]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9335</guid>
		<description><![CDATA[Hi everyone, A couple of days ago, I was questioning whether or not the UEFA Financial Fair Play will be a success or failure. Will big clubs be facing sanctions from the governing body because of bad financials. Chelsea reported a record turnover of $325 million for the past financial year, but also a loss [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9335&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/02/01/chelsea-not-ready-for-financial-fair-play-with-a-107-million-loss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
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			<media:title type="html">Chelsea logo</media:title>
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	</item>
		<item>
		<title>UEFA Launch New Initiative to Drive more Europa League Facebook Fans</title>
		<link>http://karllusbec.wordpress.com/2012/01/30/uefa-launch-new-initiative-to-drive-more-europa-league-facebook-fans/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/30/uefa-launch-new-initiative-to-drive-more-europa-league-facebook-fans/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 17:18:19 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Bucharest]]></category>
		<category><![CDATA[Europa League]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Manchester United F.C.]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[UEFA]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[UEFA Europa League]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9323</guid>
		<description><![CDATA[Hi guys, UEFA have introduced a new marketing strategy through Facebook to get more fans engaged with the Europa League before the knockout stages start in February. The competition already has a following of 150,000 fans on the social networking site and Europe’s governing body will be hoping to attract far more with the launch of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9323&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/30/uefa-launch-new-initiative-to-drive-more-europa-league-facebook-fans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

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			<media:title type="html">Europa League trophy</media:title>
		</media:content>
	</item>
		<item>
		<title>UEFA Financial Fair Play: Upcoming Success or Failure?</title>
		<link>http://karllusbec.wordpress.com/2012/01/28/uefa-financial-fair-play-upcoming-success-or-failure/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/28/uefa-financial-fair-play-upcoming-success-or-failure/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 11:50:43 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Discussions]]></category>
		<category><![CDATA[Europa League]]></category>
		<category><![CDATA[European Union]]></category>
		<category><![CDATA[FFP]]></category>
		<category><![CDATA[Gianni Infantino]]></category>
		<category><![CDATA[UEFA]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[UEFA Europa League]]></category>
		<category><![CDATA[UEFA Financial Fair Play]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9312</guid>
		<description><![CDATA[Hi guys, Today, UEFA warned football clubs of sanctions they will face if they do not respect the Financial Fair Play that will be kicked off for the 2013-2014 season. I&#8217;d like to have your views as to whether the FFP is viable. Will it ever work? Is it doomed to fail or succeed? But [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9312&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/28/uefa-financial-fair-play-upcoming-success-or-failure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/uefa.jpg?w=150" medium="image">
			<media:title type="html">UEFA</media:title>
		</media:content>
	</item>
		<item>
		<title>Al-Jazeera Increases Media Presence in Ligue 1</title>
		<link>http://karllusbec.wordpress.com/2012/01/27/al-jazeera-increases-media-presence-in-ligue-1/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/27/al-jazeera-increases-media-presence-in-ligue-1/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 17:45:36 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[TV Rights]]></category>
		<category><![CDATA[Al Jazeera]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Ligue]]></category>
		<category><![CDATA[Ligue 1]]></category>
		<category><![CDATA[Nasser al-Khelaifi]]></category>
		<category><![CDATA[Paris Saint-Germain]]></category>
		<category><![CDATA[Paris Saint-Germain F.C.]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[UEFA Champions League]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9303</guid>
		<description><![CDATA[Hi everyone, Al-Jazeera is very serious about football and has landed another domestic Ligue 1 media rights package. After acquiring the Champions League TV rights for the french market AND the Ligue 1 TV rights, the Qatar-based broadcaster had secured rights for an additional six live Ligue 1 games per round on pay-per-view, together with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9303&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/27/al-jazeera-increases-media-presence-in-ligue-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/al-jazeera1.jpg?w=135" medium="image">
			<media:title type="html">Al Jazeera</media:title>
		</media:content>
	</item>
		<item>
		<title>The New Generation of African Footballers Powered by Nike</title>
		<link>http://karllusbec.wordpress.com/2012/01/26/the-new-generation-of-african-footballers-powered-by-nike/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/26/the-new-generation-of-african-footballers-powered-by-nike/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:35:02 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Nike]]></category>
		<category><![CDATA[Adel Taarabt]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Africa Cup of Nations]]></category>
		<category><![CDATA[Gervinho]]></category>
		<category><![CDATA[Ghana]]></category>
		<category><![CDATA[Kwadwo Asamoah]]></category>
		<category><![CDATA[New York]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9285</guid>
		<description><![CDATA[Hi guys, Apologies for the lack of articles about the African Cup of Nations 2012. Being in New York is fantastic., but unfortunately keeps me too much away from blogging. This tournament gets a strong scrutiny from football brands and Nike have a very specific positioning. Take a look. Africa provided the world of football [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9285&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/26/the-new-generation-of-african-footballers-powered-by-nike/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/nike-african-footballers.jpeg?w=300" medium="image">
			<media:title type="html">Nike African footballers</media:title>
		</media:content>
	</item>
		<item>
		<title>Nasser al-Khelafi, a Man with a Vision</title>
		<link>http://karllusbec.wordpress.com/2012/01/26/nasser-al-khelafi-a-man-with-a-vision/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/26/nasser-al-khelafi-a-man-with-a-vision/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:35:07 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Al Jazeera]]></category>
		<category><![CDATA[Al-Khelaifi]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Ligue 1]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Nasser al-Khelaifi]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Paris Saint-Germain F.C.]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[QSI and PSG]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9279</guid>
		<description><![CDATA[Hi all, When QSI (Qatar Sports Investments) bought a 70 per cent ownership stake in French football club Paris Saint-Germain (PSG) earlier this year, La Parisienne newspaper ran an article introducing the new man at the helm under the headline: ‘Le mysterieux Nasser al-Khelaifi.’ It’s a line that needs no translation and the article described [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9279&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/26/nasser-al-khelafi-a-man-with-a-vision/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/nasser-al-khelaifi.jpg?w=150" medium="image">
			<media:title type="html">Nasser Al Khelaifi</media:title>
		</media:content>
	</item>
		<item>
		<title>Puma Inks a Deal with Palermo</title>
		<link>http://karllusbec.wordpress.com/2012/01/25/puma-inks-a-deal-with-palermo/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/25/puma-inks-a-deal-with-palermo/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:02:59 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Football in Italy]]></category>
		<category><![CDATA[Genoa]]></category>
		<category><![CDATA[Italian Football Federation]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Legea]]></category>
		<category><![CDATA[Palermo]]></category>
		<category><![CDATA[Serie]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9274</guid>
		<description><![CDATA[Hi everyone, Puma has enhanced its ties with Italian football by agreeing a “long-term” kit deal with Serie A club Palermo. Commencing from the 2012-13 season, the German sportswear giant will supply kit to all of Palermo’s teams, along with acquiring the master licence to the club’s brand. Puma’s lengthy list of national association partners [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9274&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/25/puma-inks-a-deal-with-palermo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://icons.iconarchive.com/icons/giannis-zographos/italian-football-club/256/Palermo-icon.png" medium="image" />
	</item>
		<item>
		<title>USA Today Acquires Fantasy Sports Venture and Big Lead Sports</title>
		<link>http://karllusbec.wordpress.com/2012/01/24/usa-today-acquires-fantasy-sports-venture-and-big-lead-sports/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/24/usa-today-acquires-fantasy-sports-venture-and-big-lead-sports/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:33:09 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Big Lead]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Chris Russo]]></category>
		<category><![CDATA[Fantasy]]></category>
		<category><![CDATA[Fantasy sport]]></category>
		<category><![CDATA[Fantasy Sports Ventures]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9265</guid>
		<description><![CDATA[Hi everyone, The USA TODAY Sports Media Group have announced today that it has completed its takeover of Fantasy Sports Ventures (FSV) and Big Lead Sports, the largest independent digital sports property in North America. USA TODAY&#8217;s parent company, Gannett Co. Inc., was already a significant minority shareholder of FSV and elected to complete the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9265&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/24/usa-today-acquires-fantasy-sports-venture-and-big-lead-sports/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/us-soccer-ball1.jpg?w=150" medium="image">
			<media:title type="html">US Soccer ball</media:title>
		</media:content>
	</item>
		<item>
		<title>Messi Ballon d&#8217;Or adizero MiCoach Golden Shoe: Trust and Confidence</title>
		<link>http://karllusbec.wordpress.com/2012/01/20/messi-ballon-dor-adizero-trust-and-confidence/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/20/messi-ballon-dor-adizero-trust-and-confidence/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:32:11 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[adidas]]></category>
		<category><![CDATA[Players]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Messi]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Football boot]]></category>
		<category><![CDATA[Argentina]]></category>
		<category><![CDATA[FIFA Ballon d'Or]]></category>
		<category><![CDATA[Ballon d'Or]]></category>
		<category><![CDATA[Barcelona]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9236</guid>
		<description><![CDATA[Hi guys, What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the &#8220;Ballon d&#8217;Or&#8221; and adidas celebrated the 3 consecutive times &#8220;Ballon d&#8217;Or&#8221; with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember? Each stripe features the year [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9236&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/20/messi-ballon-dor-adizero-trust-and-confidence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/ballon-dor-messi-4.jpg?w=150" medium="image">
			<media:title type="html">ballon d&#039;or Messi 4</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/adidas-ballon-dor-messi1.jpg" medium="image">
			<media:title type="html">adidas ballon d&#039;or messi</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/adidas-ballon-dor-messi-21.jpg" medium="image">
			<media:title type="html">adidas ballon d&#039;or messi 2</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/ballon-dor-messi-3.jpg" medium="image">
			<media:title type="html">ballon d&#039;or Messi 3</media:title>
		</media:content>
	</item>
		<item>
		<title>2012-2013 Potential Liverpool Kits</title>
		<link>http://karllusbec.wordpress.com/2012/01/19/2012-2013-potential-liverpool-kits/</link>
		<comments>http://karllusbec.wordpress.com/2012/01/19/2012-2013-potential-liverpool-kits/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 22:49:19 +0000</pubDate>
		<dc:creator>Karl Lusbec</dc:creator>
				<category><![CDATA[Clubs]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Liverpool FC]]></category>
		<category><![CDATA[Merseyside]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Warrior Sports]]></category>

		<guid isPermaLink="false">http://karllusbec.wordpress.com/?p=9219</guid>
		<description><![CDATA[Hi guys, So the buzz these days is around Liverpool split up with adidas and their new &#8220;wedding&#8221; with Warrior Sports. So, supposedly these are the 2012-2013 Liverpool kits. No confirmation so far but these pictures are all other &#8220;the Reds&#8221; forums. Take a look&#8230; The potential 2012-2013 Liverpool Home, Away and 3rd Kits. One [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=karllusbec.wordpress.com&amp;blog=11999142&amp;post=9219&amp;subd=karllusbec&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://karllusbec.wordpress.com/2012/01/19/2012-2013-potential-liverpool-kits/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ceb7f6ee3a07b913f994a0f40587b10d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Karl Lusbec</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/2012-2013-liverpool-home-kit.png?w=150" medium="image">
			<media:title type="html">2012-2013 Liverpool Home kit</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/potential-2012-2013-lfc-kits1.png" medium="image">
			<media:title type="html">potential 2012-2013 LFC kits</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/liverpool-sketches.png" medium="image">
			<media:title type="html">Liverpool sketches</media:title>
		</media:content>

		<media:content url="http://karllusbec.files.wordpress.com/2012/01/2012-2013-gerrard.jpg" medium="image">
			<media:title type="html">2012-2013 Gerrard</media:title>
		</media:content>
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