My Football Lounge is only 5 months old, but received some credibility from websites and football marketers. This page will collect the appraisals from the press and other websites.
September 17, 2010
Russia: No World Cup for Racist Fans: From: Karl’s Football Lounge /@karllusbec
We missed this post last week, but it’s an important one to share as it calls attention to the shocking racism demonstrated in soccer stadiums around the world and what no one is doing to stop it. Read and share…
August 13, 2010
World Cup Bid Delegation Gets Ready for US Visit From: Karl’s Football Lounge
Ah, how quickly we forget soccer once The World Cup is over. But with the U.S. bidding to host the 2018 or 2022 tournament, “football” expert Karl Lusbec reminds us that a critical part of the process is about to happen: FIFA sends its six-man delegation to inspect key cities and venues. Best of all, he provides some key statistics that demonstrate soccer’s impressive growth here in the U.S. both from a fan and investment perspective. More…
July 16, 2010
World Cup Marketing Wrap-Up From: Karls’ Football Lounge
As the first World Cup on African soil officially came to an end last weekend, our favorite European football expert and former adidas marketing director, Karl Lusbec provides his take on the big wins for marketers – both sponsors and non-sponsors – and why Nike’s campaign was not ambush marketing, but smart integration. Read…
July 2, 2010
US-Ghana: A new milestone in US Football: From: Karl’s Football Lounge
Our favorite European football authority, Karl Lusbec, discusses the record TV ratings of the 2010 World Cup (USA-Ghana was the most watched match in history with 19.1 million viewers surpassing the 1994 Brazil-Italy game in 1994 which garnered 18.1 million) and why the U.S is becoming a credible “football nation.”
June 19, 2010
Quote from Ashley Read on his article: Tailored by England Anthem:
“I have always liked national anthems before a football game. I think it gives an additional boost and sets a unique tone for a sport event. This feeling that it’s more than a game and makes you a potential hero after 90 mns. This impulse that transcends you and almost makes you cry. I am not english, but when “God Save the Queen” plays and a whole stadium sings, man I got chill bumps!”
June 11, 2010
The adidas UMU campaign; Unity and Diversity in South Africa: From: Karl’s Football Lounge
In November 2009, adidas launched the “Unite Mzansi Unite: The adidas Giant Jersey“. The idea was to raise excitement by touring a giant jersey in South Africa to showcase a unified country.
June 4, 2010
Pelé, Zidane, Maradona; is Louis Vuitton Football? From: Karl’s Football Lounge
As World Cup fever heats up, Louis Vuitton is getting in on the action with Core Values, a powerful and creative campaign featuring three of the top living players of all time: Pele, Diego Maradona and Zinadine Zidane. Awesome.
April 23, 2010
April 13, 2011