Confederations Cup 2013: The World Cup 2014 Full Scale Rehearsal

Hi everyone,
With 2014 FIFA World Cup qualifiers in full swing, all attention is turning to the international competition and the teams gearing up to compete in the world’s most exciting football tournament.

Chevrolet Signs with United States Soccer Federation

Hi everyone,
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.

adidas and Colombia FA Until 2022

Hi all,
Adidas has extended its kit supply deal with the Colombian Football Federation (FCF). The deal, which extends a partnership first inked in 2011, will see Adidas provide kit to all Colombian national teams until 2022. 

The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report

Hi guys,
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look

FIFA Executive to Speak at Brand Licensing Europe

Hi everyone,
Brand Licensing Europe has announced that its second keynote speaker at the 2012 show will be Ralph Straus of FIFA. As head of strategy and brand management at FIFA, Strauss will discuss how the football governing body is managing its global licensing program in the run-up to the 2014 FIFA World Cup, in the BLE Big Interview on Oct. 17.

World Cup 2014: adidas and FIFA Launch the Brazuca Ball

Hi everyone,
FIFA, the Local Organising Committee and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup. The ball will be called the “adidas Brazuca”.

FIFA Reports $36 Million profit

Hi everyone,
World football’s governing body released its financial report on Friday, with 2011 marking the first year in a new World Cup cycle, when revenues are traditionally weaker.

Puma Strengthens Partnership with Italian Football

Hi everyone,
Puma has agreed an extension to its partnership with the Italian Football Federation (FIGC), with the agreement set to break new ground by positioning the company as the global rights-holder of the FIGC’s entire licensing portfolio.

Euro 2012 German Away Kit: Back to Green!

Hi everyone,
The German Football Association has unveiled the new away strip to be used in the Euro 2012 tournament. Between 1954 and 1998, Germany had always played in green away shirts, but lately they have changed to black, red, or a combination of both black and red.

2011 Football Marketing Highlights

Hi guys,
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!

adidas and MLS have a Prime New Matchball

Hi everyone,
Adidas is the official sponsor of the Major League Soccer and also its official matchball supplier. After last year Jabulani, all the MLS teams will be kicking the adidas PRIME beginning of 2012.

Thomson, the Official Euro 2012 Tour Operating Programme

Hi everyone,
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.