Pelé Partners with Volkswagen

Hi everyone,
Edson Arantes Do Nascimiento aka Pelé has been appointed as Brand Ambassador for German automotive Volkswagen. Pelé will represent VW during the 2014 World Cup and the 2016 Summer Olympics in Brasil.

Nike Launches the FFF En Bleu et Contre Tout

Hi everyone,
On Friday, France played Georgia for the World Cup 2014 qualifiers. Nike launched the FFF Away kit swapping the traditional white for a light blue colour palette. Nike added a strong social media element to boost players performance.

England and Umbro: For Over 50 years, We Just Dit it.

Hey guys,
Sorry I have not posted in a while. Heavy travelling and lot to do are the main reasons. Let me catch up with a couple of football marketing stories that recently happened. First and foremost, the match England v Brazil was the last one The 3 Lions wore an Umbro kit.

Cafusa: The adidas Confederations Cup Brazil 2013 Matchball

Hi guys,
The name and design of the official match ball for the Confederations Cup Brazil 2013 was unveiled today at the FIFA Draw show. Three symbols of Brazilian culture: Carnival, Football, and Samba have been combined to create the adidas Cafusa.

FIFA Tweaked its Sponsorship Strategy for 2018 World Cup

Hi guys,
I often talk on this blog about FIFA’s sponsorship strategy. As far as I am concerned, it’s one of the smartest and most efficient sponsorhip strategy in our industry. Recently, FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.

FIFA Executive to Speak at Brand Licensing Europe

Hi everyone,
Brand Licensing Europe has announced that its second keynote speaker at the 2012 show will be Ralph Straus of FIFA. As head of strategy and brand management at FIFA, Strauss will discuss how the football governing body is managing its global licensing program in the run-up to the 2014 FIFA World Cup, in the BLE Big Interview on Oct. 17.

World Cup 2014: adidas and FIFA Launch the Brazuca Ball

Hi everyone,
FIFA, the Local Organising Committee and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup. The ball will be called the “adidas Brazuca”.

Legend 10 to Represent Pelé

Hi everyone,
Newly formed Legends 10 inked a deal to represent Pele. The agency exclusively represents the soccer player globally for branding, endorsement, licensing and appearances.

Eurosport and ESPN to Broadcast FIFA World Cup

Hi all,
Eurosport has secured live television rights to the Fifa Club World Cup in 26 European countries, with ESPN taking the UK rights. Live broadcasts of all eight games will be available on Eurosport in France, where free-to-air channel NT1 will share coverage of the two semi-finals and the final, and on Eurosport 2 in 22 other European countries.

Puma and Swiss National Team Extend Partnership

Hi everyone,
The Swiss Football Association (SFV) has signed a long-term extension to its partnership with Puma. Puma will continue to be the official technical partner to the SFV and licensed partner in relation to replica kits, fan wear and other merchandise, through the 2014 FIFA World Cup and UEFA Euro 2016.

UEFA Releases the 2014 World Cup Qualifying Format

Hi everyone,
Europe football governing body said that europe will retain the same format to decide which 13 nations qualify for the 2014 World Cup in Brazil. UEFA secretary general Gianni Infantino said Europe will enter the same 53 countries which played in the 2010 World Cup qualifying tournament, when nine group winners gained direct entry to the event in South Africa.

FIFA Partners with Liberty Seguros as 3rd Brazil World Cup National Supporters

Hi guys,
FIFA have announced the signing of Brazilian insurance company Liberty Seguros as a National Supporter of the 2014 FIFA World Cup.