adidas Add Flamengo to their Global Clubs Portfolio

Hi guys,
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.

AC Milan and adidas Launch Gold 3rd Kit

Hi all,
AC Milan and adidas unveiled the Rossoneri’s 3rd kit for the 2013-2014 season. A gold based kit colour which combines AC Milan traditional black and red colours.

Emirates and Real Madrid: The Sky is the Limit

Hi everyone,
Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.

Nike Acquires adidas and Puma: April Fools Joke….really?

Hi everyone,
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?

AC Milan #thefuture: This is What AC Milan Stands For

Hi everyone,
AC Milan released #thefuture, a fantastic video showcasing the club’s values through youth development and the AC Milan Academy. A must watch.

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

Financial Fair Play Coming Up: How Can Football Clubs Increase Revenue?

Hi guys,
Financial Fair Play will come into place for season 2013-2014. With heavy financial constraints on football clubs, there are many ways clubs can significantly increase revenue in order to comply with the Financial Fair Play regulations.

Heineken The Candidate: Creative, Fun and Entertaining

Hi guys,
Job interviews, employer’s questions, we’ve all been there. They can be boring, repetitive and/or utterly uninteresting. Heineken, one of the Champions League sponsors brought the interview experience to a different level. Incredibly inspirational, fun and the end result is simply mindblowing.

Real Madrid and Yamaha Ink a Partnership Deal

Hi everyone,
Real Madrid has signed a two-year deal that will see Yamaha Motor become the club’s official sponsor in Thailand. The Bangkok Post newspaper reports that the agreement between the Spanish Primera Division champion and the Japanese corporation is worth THB250 million (US$8 million).

The Top 10 Shirts Sponsorship Deals: EPL Clubs Still (very) Attractive

Hi everyone,
Manchester United’s recently signed a seven-year shirt sponsorship deal with General Motors’ a Chevrolet brand. It is worth a record-breaking $559m (£357m), which is about £51m a year.

Champions League Revenue 2011-2012: Chelsea Win Again

Hi everyone,
The Champions League 2011-2012 epic final in Munich triggered massive revenue for the participating teams. It is by far the most lucrative club football competition even for clubs knocked out at group stage.

MLS World Football Challenge 2012: Growing Football in the U.S.

Hi everyone,
I often mention on this blog the ongoing growth of football in the United States. Marketing partnerships, digital activations, TV rights deals are some solid pilars MLS is using to grow football/soccer in North America but to also generate additional revenue streams. One significant activity utilized to grow the beautiful game in the U.S. is global clubs friendlies during summer. During the 2012 World Football Challenge, Real Madrid, PSG, Liverpool and Chelsea will play friendly games vs MLS teams.