adidas Add Flamengo to their Global Clubs Portfolio

Hi guys,
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.

Michael Riehl adidas Senior VP Global Brands and Sports Dies

Hi everyone,
I recently learned that Michael Riehl, my boss when I was working at adidas in Sports Marketing passed away. This news deeply shocked and saddened me.

Puma Appoints Björn Gulden as New CEO

Hi everyone,
Puma SE appointed Björn Gulden as its new chief executive officer (CEO), effective July 1. He succeeds Franz Koch, who left the company at the end of March.

Nike Acquires adidas and Puma: April Fools Joke….really?

Hi everyone,
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?

Nike Acquires adidas and Puma

Hi guys,
Breaking news: Nike officially acquired today adidas and Puma. The amount has not been disclosed, but some sources confirmed that the price tag is around €80 billion.

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

Ballon d’Or 2012: adidas Celebrates Messi

Hey guys,
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.

Happy New Year! The 2012 Football Marketing Milestones

Hi guys!I wish you a fantastic year 2013. All the best to you who read, write, talk and contribute to this blog. I made a recap of the top 10 football marketing milestones that must be remembered in 2012.

adidas and MLS Launch New adidas Prime Matchball

Hi everyone,
adidas leverage their marketing rights with the Major League Soccer, and one crucial element is the league matchball. adidas and Major League Soccer unveiled the updated adidas Prime, the official match ball for the 2013 MLS season. 

Customise your Football Shoes with miadidas

Hi guys,
This week end, a number of adidas players will play with customised shoes they created. Benzema, Podolski and others will wear their own fully customised miadidas boots.

French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million

Hi everyone,
The French Women National Team endorsed adidas gear at the Olympics in London instead of their official kit supplier’s Nike. I doubted that Nike would stand still on this matter since they sponsor FFF for €42.6 million a year. Nike took action and FFF owes the swoosh €5 million.

World Cup 2014: adidas and FIFA Launch the Brazuca Ball

Hi everyone,
FIFA, the Local Organising Committee and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup. The ball will be called the “adidas Brazuca”.