FC Barcelona Launches FCBfeel.com, the Barca International Social Network

Hi everyone,
FC Barcelona has made an innovative move in the digital sphere by launching an official social media platform. FCBfeel.com will allow members and fans to share information and their interests about any part of the club.

Nike The Chance: A Powerful Marketing Platform

Hi everyone,
I published an article in March about the Chance program from Nike. The Chance is Nike Football’s global competition seeking out the next wave of hungry young footballers. There are now 100 players left in Barcelona where only 16 will be picked.

FC Barcelona Launch Facebook App

Hi everyone,
Barcelona launched a new Facebook application on Wednesday designed to help the Spanish, European and world champions engage more effectively with their 28 million global fans on the social networking site.

FC Barcelona and Qatar Foundation: A Done Deal

Hi guys,
A couple of weeks ago, I pointed out Barca fans disappointment of the partnership between the Catalan club and Qatar Foundation, as them (the fans) wanting the butter, the money for the butter and the dairyman’s daughter. The debate is now over. Indeed, the members have unanimously accepted the shirt sponsorship deal with Qatar Sports Investment that will bring in 171 million euros over five years.

Barca Fans: The Butter, the Money for the Butter and the Dairyman’s Daughter

Hi all,
Barcelona are caught between a very strange dilemma: Making fans happy and generate revenue. Is this ever compatible anyway? Barca fans are angry that their iconic home (and away) shirt is not only stained with a sponsor, but with the Qatar Foundation one. A double problem for Sandro Rosell to deal with.

No Smoking Inside Camp Nou

Hi everyone,
Barcelona sticks to its core value: Mes que un Club (More than a club). The Catalan club unveiled a new no smoking campaign inside Camp Nou. The Blaugrana will ask their members to vote on a total smoking ban at the club’s next general assembly but in the meantime have launched an anti-smoking campaign to dissuade people from lighting up during matches.

FIFA Ballon D’Or “D” Day

Hi guys,
Today at 7.55 CET the FIFA Ballon D’or will be crowned in Zurich. On the Football Lounge, you will know exactly what the FIFA Ballon d’or is and who the contenders are. 3 fantastic players to choose from is not easy. Here is my take.

FC Barcelona 2011-2012 Away Kit: Men in Black?

Hi everyone,
According to El Mundo Deportivo, FC Barcelona 2011-2012 Away jersey should be full black. The Catalan club recently agreed on a €150 million deal with Qatar Foundation and the Qatari organisation logo shall be featured on the black away kits.

FC Barcelona to Feature Qatar Foundation on Shirts

Hi all,
In 2006, FC Barcelona kicked off a global partnership with UNICEF in order to help children affected by HIV/AIDS in the developing world. For the first time in the club 107 year history, the 06-07 Barca shirt unveiled the UNICEF logo on the front. In addition, Barca agreed to donate €1.5 million per year to UNICEF over the next 5 years to support UNICEF programmes for children.