Champions League: The Two Horse Race Continues

Hi everyone,
The 2013 Champions League final saw the dominance of German football, two fantastic teams from an underestimated Bundesliga. On a sports marketing standpoint, Bayern Munich victory gave adidas the lead on the amount of sponsored team victories in Champions League.

2013 Champions League Final: How could Nike, adidas and Puma Maximise on the Event?

Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?

2013 Champions League Teams Sponsors: Who Will Take the Lead?

Hi everyone,
The Champions League round of 16 is over and we have now a clear picture of the brands present in the quarter finals.

Heineken The Candidate: Creative, Fun and Entertaining

Hi guys,
Job interviews, employer’s questions, we’ve all been there. They can be boring, repetitive and/or utterly uninteresting. Heineken, one of the Champions League sponsors brought the interview experience to a different level. Incredibly inspirational, fun and the end result is simply mindblowing.

adidas Celebrates Messi (again) with the Messi Matrix 2012

Hi everyone,
adidas created the digital application Messi Matrix 2012, enabling fans to celebrate and explore the record-breaking year of the four time Ballon d’Or winner in a fast and fun way.

Emirates Puts Sponsorship Pressure on Arsenal

Hi everyone,
Arsenal will lose some of their £30million a year sponsorship from main backers Emirates if the club fail to qualify for the Champions League in the future.

2012-2013 Champions League Kit Sponsors: Still a Two Horse Race

 

Hi guys,
The 2012-2013 Champions league season kicked off today with the draw in Monaco. Some fantastic games ahead especially in Group D, the group of Death. This year, once again, adidas and Nike strengthen their leadership with the biggest amount of sponsored teams.

adidas Takes Ownership of the 2012 Champions League Final

Hi everyone,
I outlined the importance of the Champions League final for football brands, especially for adidas and Nike. I also pointed out that the 2012 UCL final in Munich will be a 100% adidas event. The 3-stripes are surfing on a fully adidas branded event to launch a unique campaign with the tagline “Go all in for your team. Make your choice.” adidas is once again demonstrating its passion for football.

Olympique Lyonnais 2012-2013 3D Third Kit

Hi everyone,
Next season Olympique Lyonnais 3rd kit will be 3D (yeah, 3 dimensional). The OL 3rd kit has been traditionally used for european competitions, and next season 3rd kit will get a strong attention.

The 2012 Champions League Final will be a 100% adidas Event

Hi guys,
What a game today wasn’t it? Who would have believed Chelsea would have scored twice in Camp Nou with 10 men? On that topic, John Terry’s  moronic behaviour was too, unbelievable! Anyways, with Chelsea qualified for the final, Munich will host a 100% adidas final. It hasn’t happened in 5 years!

Macron and SSC Napoli: 3 More Years

Hi guys,
SSC Napoli football club and Macron have announced the renewal for 3 more years of the technical sponsorship agreement that will last until 2015.

Sub-Sahara and Africa Champions League and Europa League TV Rights to Canal+ Afrique

Hi everyone,
UEFA today announced the award of the 2012-15 UEFA Champions League and UEFA Europa League French language media rights in Sub-Saharan Africa to CANAL+ AFRIQUE.