Chelsea and adidas: It’s Blue, What Else Matters

Hi everyone,
To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – ‘It’s Blue, What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.

Your Dream Starts Here: Samsung is a Football Brand

Hi all,
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club.

Paris St Germain More and More Global with Website in Arabic

Hi everyone,
Last year, Paris St Germain was acquired by Qatar Sports Investments. PSG are reaching to a more global audience and the latest iniative is to add the arabic language to their official french and english website.

Chelsea and Delta Airlines Sign a Sponsorship Deal

Hi everyone,
Delta will be exclusively designated as the “Official Airline Partner of Chelsea FC” and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website.  The Delta logo will also be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League home matches.

Audi Inks a 3 Year Deal with Chelsea

Hi everyone,
In 2009, Audi inked a €60 million deal with Bayern Munich and 9% stake in German football. Audi also has a massive presence in the Spanish market as the car manufacturer sponsors Real Madrid and Barca. A new milestone for the Ingolstadt firm with a new partnership with Chelsea.

adidas Takes Ownership of the 2012 Champions League Final

Hi everyone,
I outlined the importance of the Champions League final for football brands, especially for adidas and Nike. I also pointed out that the 2012 UCL final in Munich will be a 100% adidas event. The 3-stripes are surfing on a fully adidas branded event to launch a unique campaign with the tagline “Go all in for your team. Make your choice.” adidas is once again demonstrating its passion for football.

Right To Play Charity logo on Chelsea Champions League Shirts

Hi everyone,
Chelsea Football Club has become the first English team to add a charity logo onto our Champions League kit. In addition to existing sponsors Samsung and adidas, the club’s European kit will also feature the logo of our global charity partner, Right To Play – a humanitarian organisation using sport and play to help tackle disease, poverty and conflict in 20 countries around the world.

Chelsea Signs with Barbados and Taps into the Caribbean Market

Hi everyone,
Chelsea Football Club is delighted to announce the signing of a three-year deal with the Barbados Tourism Authority. The exclusive tourism partnership will help the BTA further promote the island of Barbados to a wider audience across three key territories – North America, the Caribbean and the UK.

PUMA TCC Squad Visits with Tottenham Hotspur FC

Hi everyone,
After months of elite competition, Albion SC, a top ranked PUMA club from San Diego won PUMA’s vElite Championship. Their grand prize was a PUMA sponsored, all expenses paid trip to Tottenham Hotspur Football Club in London!

Anelka and the football club brand image

Howdy everybody,
Shocking news today. Nicolas Anelka the Chelsea stricker insuted Raymond Domenech, the french coach. His words during half time of France vs Mexico: “Go f*ck yourself you dirty son of a b*tch”!
These word are shocking, unacceptable and unforgivable. Not only they are awful by their nature, but completely intolerable. I do see a strong club image component into it as Anelka is a Chelsea player, and his attitude reflects on the London club’s image.