Kit Kat Uses App Blippar for Promotion: Has Euro 2012 Ambush Marketing Started?

Hi everyone,
Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone. By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.

adidas Websites Shut Down After Cyber Attack

Hi guys,
Adidas was forced to pull down several of its websites after finding that it was the target of a “sophisticated, criminal cyber attack” last week. The company said there was no evidence that any consumer data has been compromised.