Nike Launched a Limited Edition of Mercurial Vapor XV

Hi everyone,
To pay tribute to the iconic Mercurial Vapor Ronaldo wore at the 1998 World Cup, Nike launched 1.998 pairs of the Mercurial Vapor XV. This launch is to give a hommage to one of the most famous football shoe in the industry.

Nike Launches Summer 2013 CR7 Collection

Hi guys,
If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.

Play the Messi Way and Join @TeamMessi

Hi everyone,
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.

Football in the Twittersphere by Mashable

Hi everyone,
Social medias are fully part of the football world nowadays. Players are tweeting, and what they say or write is heavily scrutinised. Mashable put together a great infographic on football in the twittersphere. Have a look and share your thoughts.

Ballon d’Or 2012: adidas Celebrates Messi

Hey guys,
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.

New Cristiano Ronaldo Collection made in Nike

Hi everyone,
Nike launched Cristiano Ronaldo’s new clothing line, which preaches an uncommon and sensible approach to competition with its title of “love to win, hate to lose.” Nike values are pointed out to promote one of their most iconic athlete.

New Mercurial Vapor VIII for CR7: Buzz is Buzz

Hi everyone,
Nike released the new Mercurial Vapor VIII for Cristiano Ronaldo. The Mercurial Vapor VIII CR combines innovation and style with a track spike-inspired fit for explosive speed on pitch. 

Castrol Edge Launches Euro 2012 Campaign

Hi everyone,
The EURO 2012 fever is on and official sponsor Castrol EDGE has announced its campaign to leverage its sponsorship of the UEFA Euro 2012, by combining technology and data analysis techniques to identify which players and teams will deliver a winning performance in Poland and Ukraine this summer.

A Nike Product in an adidas Ad: Just Do the Impossible.

Hey guys,
Yesterday I published the video of the launch of the adidas Real Madrid 2012-2013 kit. Cool ad, great players, strong messages to fans. However, a quite not small “mistake” occured. Sergio Ramos is on the ad wearing Nike boots. Not sure whether it is a mistake, but it’s worth pointing out.

Castol Edge Presents #RonaldoLIVE

Hey guys,
Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.

Rooney 10, Best Seller Shirt

Hi everyone,
When it comes to sporting the name of their favourite Premier League player on the back of a replica shirt, Manchester United striker Wayne Rooney is officially the most popular choice of fans around the world.

Nike Mercurial Vapor VIII: Cristiano Ronaldo vs Rafa Nadal

Hi everyone,
The new Nike Mercurial Vapor is out. Cristiano Ronaldo and Rafael Nadal in an epic tennis-football battle. Fun, cool, simple and very entertaining viral. A battle for speed, power and football skills. Take a look.