UEFA on Nicklas Bendtner Underwear: How to Send the Wrong Message

Hi everyone,
Today, UEFA released a statement that Danish player Nicklas Bendtner will be charged with improper conduct after he displayed the logo of betting company Paddy Power during a goal celebration.

Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message

Hi everyone,
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.