UEFA on Nicklas Bendtner Underwear: How to Send the Wrong Message

Hi everyone,
Today, UEFA released a statement that Danish player Nicklas Bendtner will be charged with improper conduct after he displayed the logo of betting company Paddy Power during a goal celebration.

UEFA Euro 2012 Teams Sponsors: Nothing New Under the Sun

Hi everyone,
Euro 2012 is one week away, and here’s a quick review of the team sponsors visibility during the event. After a 100% adidas Champions League final, what does Euro 2012 tell us from a National Teams sponsorship perspective?

Italy TV Rights for Euro 2012 Awarded to Rai

Hi guys,
European soccer’s governing body, UEFA, has reached an exclusive agreement with Italian state owned public service broadcaster RAI Radiotelevisione Italiana for the nation’s broadcast rights to the 2012 UEFA European Championships in Poland/Ukraine.