Emirates and Paris St Germain: 5 More Years

Hi everyone,
Emirates airlines and Lique 1 Champions Paris Saint-Germain have confirmed the extension to their sponsorship agreement up until the end of the 2018-19 season.

Chinese Soccer League Partners with Kantar

Hi everyone,
Chinese Soccer League (CSL) signed a 3 year partnership with Kantar. The market research company will provide insights and valuation on the CSL brand on the domestic and global market.

AS Roma Kit Sponsor for 2013-2014: Any Ideas?

Hi everyone,
AS Roma dropped their partnership with Kappa back in November 2012 due to serious defect. The Giallorossi recently signed a deal with Nike starting for the 2014-2015 season. But what will Roma wear during the 2013-2014 season? My take.

Samsung Invests in Chinese Football

Hi everyone,
Korean electronics giant Samsung has become an official partner of the Chinese Super League (CSL), the highest level of soccer in China. 

PSG Unveils New Brand Identity

Hi guys,
French football giants, Paris Saint-Germain, today unveiled its new brand identity with a updated logo translating their work carried out on the strategic foundations of the new Paris Saint-Germain brand.

Emirates Extends PSG Shirt Sponsorship

Hi everyone,
Emirates and PSG signed a five-year extension to their shirt sponsorship deal.  Dubai-based Emirates has sponsored PSG since 2006 and its current deal, reportedly worth US$5.5 million a year, is due to expire in 2014.

Attendance for World’s Top Professional Football Leagues: MLS 1 – Ligue1: 0

Hi everyone,
A ranking caught my attention: The top football league attendance, updated August 20  2012. A very interesting piece put together by ESPN and worldfootball.net. Major key learning, the Major League Soccer is ahead of the French Ligue 1. This said, the ranking counts a whole season for the Ligue 1, when the MLS is still ongoing.

London Olympics Boost adidas Sales

Hi everyone,With the closing of the London 2012 Olympic Games, adidas draws a positive conclusion of its involvement in the event. “Our presence in and around the Olympic Games was fantastic,” said Herbert Hainer, CEO of the adidas Group.

Lionel Messi Logo: What’s the Point?

Hi guys,
I often mention here that football players ARE brands. However, I am not convinced of the marketing impact for football players to have their own logo. The only one who turned into marketing icon is David Beckham…….thanks to adidas. Is Leo Messi on Becks’ footsteps?

David Beckham, New Sainsbury’s Icon

Hi everyone,
Los Angeles Galaxy Soccer superstar David Beckham has become the new ambassador for supermarket chain Sainsbury’s, following Jamie Oliver’s departure. The former England football captain and husband of Spice Girl turned fashion designer Victoria will front its Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games.

PSG Expecting Record Sales Shirts

Hi everyone,
The arrival of Qatar investment authority as the club’s new owners has allowed the Parisian club to find its colours in terms of marketing the brand. The only problem is that the capital club had not anticipated such enthusiasm and now finds itself a victim of its own success.

Nike Leads Forbes List of Most Valuable Sports Brands

Hi guys,
Nike ranked first in Forbes list of the most valuable sports business brands. Nike was followed in the top-five by ESPN, Adidas, Sky Sports and Gatorade. Reebok and Under Armour also made the top-ten list.