The New England Shirt: It’s only a Shirt. It is what the players do in it that counts!

Hi everyone,
Nike launched the new England kit after the FA signed a deal with the swoosh following a 50+ year partnership with Umbro. The kit created an “outrage” within the English fans, claiming it has a too similar look to the Germany 70 kit. People, it’s a football kit….nothing more!

England and Umbro: For Over 50 years, We Just Dit it.

Hey guys,
Sorry I have not posted in a while. Heavy travelling and lot to do are the main reasons. Let me catch up with a couple of football marketing stories that recently happened. First and foremost, the match England v Brazil was the last one The 3 Lions wore an Umbro kit.

Emirates Extends PSG Shirt Sponsorship

Hi everyone,
Emirates and PSG signed a five-year extension to their shirt sponsorship deal.  Dubai-based Emirates has sponsored PSG since 2006 and its current deal, reportedly worth US$5.5 million a year, is due to expire in 2014.

#Drivenby Manifesto: Chevrolet Unites Liverpool and Manchester United

Hi guys,
When you are sponsoring 2 Premier League global clubs, one of the difficulty is to embrace the unique message and values of each club. Chevrolet is facing this scenario and came up with a compelling way to communicate the values of Manchester United and Liverpool FC at the same time.

Arsenal and Emirates: 5 More Years and £150 Million

Hi everyone,
Emirates and Arsenal have announced a new £150 million deal which grants the Emirati airline a five year extension to their partnership with Wenger’s clubs until the end of 2018-2019 season.

Manchester City and Hugo Boss: Class, Excellence and Style

Hi everyone,
Football clubs are more and more looking into linking their brand to fashion. AC Milan partnered last year with Dolce Gabbana and now Manchester City Football Club inked a new partnership with Hugo Boss.

England FA and Nike: It’s Official

Hi everyone,
It’s now official, Nike will be the England FA official kit supplier and will design and create football gear for England teams for all categories: Men, Women, Youth. The first kits are to be launched in spring 2013.

Nike to Replace Umbro for England Football National Team?

Hi everyone,
Huge news today. Nike is supposedly on the verge to replace Umbro as official kit supplier for the England National Team. According to various sources, Nike could launch a new England kit as early as next May despite the contract linking Umbro to the England football team until 2018.

Nike Football: The Chance 2012 is On!

Hi everyone,
This week, Nike will start the hunt for new football talents. The 2012 Nike Chance is on. The Chance is Nike’s global talents hunt, utilizing its contracted football coaches to discover the new Cristiano Ronaldo, Rooney or Ibrahimovic (to name Nike’s players). Top coaches such as Guardiola, Blanc and Klinsmann will be heading the scouting process.

David Cameron Tackles Racism Head On

Hi everyone,
British Prime Minister David Cameron has asked England’s soccer leaders to provide a plan against racism in the sport after the game has been marred a series of high-profile cases involving the Premier League.

2012-2013 Potential Liverpool Kits

Hi guys,
So the buzz these days is around Liverpool split up with adidas and their new “wedding” with Warrior Sports. So, supposedly these are the 2012-2013 Liverpool kits. No confirmation so far but these pictures are all other “the Reds” forums. Take a look…

Warrior Sports Partners with Liverpool: A New Kid on the Block?

Hi everyone,
Recently, adidas decided not to extend their partnership with Liverpool. Warrior Sports Inc. and Liverpool Football Club have officially announced a six-year agreement which sees Warrior become the Club’s Official Kit Supplier in a deal considered to be the biggest in Premier League history.