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Hi everyone,
Stan Phelps is a friend of mine, he is also one of the best marketer I know. Stan is an author, professor and fantastic speaker. He believes that marketing must focus on meaningful differentiation to win the hearts of both employees and customers.
Hi everyone,
FC Barcelona has made an innovative move in the digital sphere by launching an official social media platform. FCBfeel.com will allow members and fans to share information and their interests about any part of the club.
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Hi guys,
adidas football have launched their latest mobile gaming app to promote the forthcoming release of the next generation adizero™ f50 boot. From today, football fans can download the exclusive ‘f50 Game’ app via the Apple Appstore or Google Play, unlocking unique adidas content which includes a game, 360˚product tour and other f50-related experiences.
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Hi everyone,
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
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Hey guys,
Following last year’s Sport Industry Award winning ‘Ronaldo Tested to the Limit’ campaign, M&C Saatchi Sport & Entertainment has created a unique online game for client Castrol EDGE and its global ambassador Cristiano Ronaldo, in which 100,000 online fans will be able to challenge the Real Madrid footballer in a real-time event broadcast live on Facebook.
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Hi everyone,
Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site. (pinterest.com/officiallfc/).
Hi everyone, 
Barcelona launched a new Facebook application on Wednesday designed to help the Spanish, European and world champions engage more effectively with their 28 million global fans on the social networking site. Read the rest of this entry »
Hi guys, 
UEFA have introduced a new marketing strategy through Facebook to get more fans engaged with the Europa League before the knockout stages start in February.
Hi guys,
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!
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Hi guys,
From now on, fans of the Ligue 1, Ligue 2 and Coupe de la Ligue can follow the latest news directly on the recently-launched Facebook pages, which are specifically-dedicated to each competition.
Hi everyone,
Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts. This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans.
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Hi everyone,
The Football League have introduced their Official Clubs’ Android App for the 2011/12 season, allowing fans to keep in touch with their team wherever they are and whatever they are doing.
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