Nike Strengthens its Licensing Strategy in the Middle East

Hi everyone,
Nike has tapped the Middle East Licensing Company, a partnership between Shooting Stars and the Nordic Licensing Company, to represent its football clubs in the Middle East.

Joey Barton Insults: Olympique de Marseille, Where art Thou?

Hi everyone,
Football players are using social medias to express themselves, which is fine. The problem is when they use social media platforms to insult and use offensive language, they not only show up as uneducated fools, but stain their own club. Joey Barton has become an expert in both categories.

Nike Acquires adidas and Puma: April Fools Joke….really?

Hi everyone,
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?

FC Barcelona Extends Partnership with Etisalat

FC Barcelona has extended its partnership with telecommunications firm Etisalat through to June 30, 2017, while the club has announced it will unveil its new shirt sponsorship agreement with Qatar Airways on March 4.

Nike Launches FC Barcelona 2013 Leisurewear Collection

Hi everyone,
Clubs always look for new revenue streams and Nike and FC Barcelona launched a Nike Sportswear collection highlighting FC Barcelona’s classic colors and includes key details of the club’s history and some of its most emblematic symbols.

FC Barcelona Launches FCBfeel.com, the Barca International Social Network

Hi everyone,
FC Barcelona has made an innovative move in the digital sphere by launching an official social media platform. FCBfeel.com will allow members and fans to share information and their interests about any part of the club.

Turkish Airlines: Global Legends and Fun on Board

Hi everyone,
In two years, Turkish Airlines has become a key player in football marketing. The Istanbul based airline partnered with FC Barcelona and Machester United and promoted its deals with cool and fun TV ads with global football icons.

Més Que un Club Explained by FC Barcelona Chief Marketing Officer

Hi everyone,
“Mes que un club” is what defines FC Barcelona. It’s more than a football tagline, it represents the soul of many millions of people says Laurent Colette, FC Barcelona CMO. A great interview of a key Blaugrana executive on Sports Pro Media. Enjoy!

Tottenham Hotspur to Expand on U.S. Market

Hi guys,
London Premier League club Tottenham Hotspur has signed a new licensing deal with U.S. online retailer Sports Endeavors to bring Spurs products to its growing U.S. fan base.

Nokia and FC Barcelona: Tiki Taka with Nokia Lumia

Hi everyone,
Nokia India inked a partnership deal with FC Barcelona today, and became a regional partner of the Catalan club. FC Barcelona is increasing its presence in market with a fast growing economy.

Paris St Germain More and More Global with Website in Arabic

Hi everyone,
Last year, Paris St Germain was acquired by Qatar Sports Investments. PSG are reaching to a more global audience and the latest iniative is to add the arabic language to their official french and english website.

Real Madrid and adidas until 2019-2020

Hi guys,
adidas extended the partnership with Real Madrid until end of season 2019-2020 for a record sponsorship deal of €32 million a year. The 3-stripes secure one of the most lucrative sponsorship deal in football.