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Hi everyone,
Puma cannot use the Champions League logos and marks to showcase Borussia Dortmund’s road to Wembley. The cat is then showing some creativity to outline their partnership with BVB playing the final in Wembley.
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Hi everyone,
At the beginning of the 2012-2013 Champions League season, Puma, adidas and Nike had respectively 3, 10 and 14 teams in the race. The final will oppose an adidas and Puma team. What could be Nike, adidas and Puma marketing approach for the final in Wembley?
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Hi guys, 
While some clubs publish revenue loss, others are setting the bar higher. According to the 2013 Deloitte Football Money League, Real Madrid is the 1st sports club to exceed the €500 million revenue.
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Hi everyone,
I think it’s the first time I mention Uhlsport on this blog. Well, the German sports manufacturer launched a “ballsy” kit for Munich 1860. A kit to celebrate the Oktoberfest. As I like to say, there is no good buzz nor bad buzz.
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Hi everyone,
The Champions League 2011-2012 epic final in Munich triggered massive revenue for the participating teams. It is by far the most lucrative club football competition even for clubs knocked out at group stage.
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Hi guys,
According to FC Business, Chelsea’s victory in the Champions League Final over Bayern Munich reached a live global audience of 300m. The 2012 UEFA Champions League final took place in Munich, Germany, on 19 May and was delivered to fans all over the world through UEFA’s cutting edge digital strategy.
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Hi guys, 
I was browsing the Bundesliga website and it is undeniable that business continues to boom in Bundesliga. Last year I was already pointing out that the Bundesliga attendance figures increased for the 9th consecutive year. This year, it’s already a record season-half attendance figures for the Bundesliga.










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