EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?

Hi everyone,
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.

The adidas Final Wembley 2013: A Tribute to Wembley

Hi guys,
The Champions League Final in Wembley will feature a brand new adidas ball. The ball has been designed to celebrate the UEFA Champions League Finals that have taken place at the ‘home of football’ over the last 50 years.

The Football Lounge is 3 Years Old!

Hi chaps,
My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!

adidas and MLS Launch New adidas Prime Matchball

Hi everyone,
adidas leverage their marketing rights with the Major League Soccer, and one crucial element is the league matchball. adidas and Major League Soccer unveiled the updated adidas Prime, the official match ball for the 2013 MLS season. 

Cafusa: The adidas Confederations Cup Brazil 2013 Matchball

Hi guys,
The name and design of the official match ball for the Confederations Cup Brazil 2013 was unveiled today at the FIFA Draw show. Three symbols of Brazilian culture: Carnival, Football, and Samba have been combined to create the adidas Cafusa.

FIFA Tweaked its Sponsorship Strategy for 2018 World Cup

Hi guys,
I often talk on this blog about FIFA’s sponsorship strategy. As far as I am concerned, it’s one of the smartest and most efficient sponsorhip strategy in our industry. Recently, FIFA has tweaked its sponsorship strategy around the World Cup by changing its ‘national supporter’ category into a ‘continental supporter’ category for the 2018 event in Russia.

The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report

Hi guys,
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look

FIFA Executive to Speak at Brand Licensing Europe

Hi everyone,
Brand Licensing Europe has announced that its second keynote speaker at the 2012 show will be Ralph Straus of FIFA. As head of strategy and brand management at FIFA, Strauss will discuss how the football governing body is managing its global licensing program in the run-up to the 2014 FIFA World Cup, in the BLE Big Interview on Oct. 17.

World Cup 2014: adidas and FIFA Launch the Brazuca Ball

Hi everyone,
FIFA, the Local Organising Committee and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup. The ball will be called the “adidas Brazuca”.

adidas Launch the 2012-2013 UEFA Competitions official Matchballs

Hi guys,
Today UEFA will proceed with the draw for group stage of the 2012-2013 Champions League matches. On that occasion, adidas will launch the official matchballs for the 3 major clubs competitions: Champions League, Liga Europa and SuperCup.

The Goal Line Technology: Not Good Enough

Hey everyone,
FIFA put its stamp of approval on goal line technology after years of opposition to any form of technology in football. My view is simple: The goal line technology is not good enough. It fixes one issue in football when others are still unsolved.

Major League Soccer Would Use Goal Line Technology

Hi everyone,
The goal line technology in football is a topic FIFA officials have been far from being clear and consistent. The Major League Soccer however, would use the goal line technology and potentially add another milestone to grow football in the United States.