FIFA Reports $36 Million profit

Hi everyone,
World football’s governing body released its financial report on Friday, with 2011 marking the first year in a new World Cup cycle, when revenues are traditionally weaker.

Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence

Hi guys,
What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember?

Puma Pink Matchball for Second Half French Ligue 1

Hi everyone,
Puma, the official matchball supplier of the french Ligue1 unveiled the ball that will be used for the second part of the domestic league games. The Ligue 1 players will be using a pink ball.

UEFA and adidas until 2018

Hi everyone,
Adidas and UEFA have announced the extension of their long-term partnership for the UEFA Champions League and UEFA Europa League as well as the UEFA Super Cup and UEFA Women’s Champions League.

adidas and MLS have a Prime New Matchball

Hi everyone,
Adidas is the official sponsor of the Major League Soccer and also its official matchball supplier. After last year Jabulani, all the MLS teams will be kicking the adidas PRIME beginning of 2012.

FIFA: Gold Cup Games May Have Been Manipulated

Hi guys,
FIFA’s head of security believes games at  this year’s U.S.-based CONCACAF Gold Cup tournament were  “manipulated” and that irregular betting patterns raised  suspicions at world soccer’s governing body, a report said.

Lionel Messi Becomes EA Sports Icon

Hi everyone,
My previous employer Electronic Arts (EA) signed a major deal with Barcelona superstar Lionel Messi. EA Sports announced a multi-year endorsement contract that will see the Argentine become the global face of the EA Sports FIFA football franchise.

Blatter on Racism in Football: Worryingly and Scarily Out of Touch

Hi guys,
One of my favourite sports journalist Pedro Pinto interviewed Sepp Blatter. FIFA President said “Racists insults should be forgotten”. Among other things, he encourages the victims of racism to shake hands at the end of the game. Some live in the real world, others do not.

VISA Increases its Global Football Presence

Hi all,
VISA is working on extending its global visibility in football. Already a FIFA partner, VISA has extended its relationship with Soccer United Marketing (SUM), which encompasses a variety of properties throughout North and Latin American football.

Nike Seitiro: The Nike Matchball for The Premier League, La Liga and Serie A

Hi everyone,
Nike is the official matchball supplier of 3 major european leagues. The Barclays Premier League, La Liga BBVA and Serie A Tim. For the 2011-2012 season, Nike released the Seitiro matchballs following the resounding success of the T90 Tracer. Let’s take a look.

Bavaria Beer Maximises on World Cup 2010 Ambush Marketing Stunt

Hey folks,
One year after World Cup in South Africa, we won’t forget a couple of things. The ridiculous french team strike is one of them, but for football marketers, we will remember this ambush marketing stunt Bavaria Beer launched which triggered 36 hot girls being jailed. This said, maximising on an ambush marketing stunt is key. Bavaria shows us a cool “How to”.

Women’s World Cup Official Matchball: The Speedcell

Hi everyone,
Yesterday, the Women’s World Cup kicked off in Germany with France and Germany beating respectively Nigeria and Canada. As FIFA official match ball supplier, adidas also delivers the Women’s World Cup matchball: The Speedcell.