Serie B Inks a Sponsorship Deal with Puma

Hi guys,
The Italian Lega Serie B and its new partner Puma presented the new official match ball of the 2012-13 Serie B season, in a ceremony held in Milan, on 17 July 2012.

Puma Inks a Deal with Palermo

Hi everyone,
Puma has enhanced its ties with Italian football by agreeing a “long-term” kit deal with Serie A club Palermo. Commencing from the 2012-13 season, the German sportswear giant will supply kit to all of Palermo’s teams, along with acquiring the master licence to the club’s brand.

Serie A Fans to Show Identity Card at Stadiums

Hi guys,
According to Sport Business, the Italian government has announced that fans in Serie A will need to carry a supporter identity card to buy home season tickets and follow their team away next season.