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Howdy everybody,
The 2010 FIFA World Cup South Africa is 17 days away, the hype is growing and brands are showing 
what they will be doing. Nike launched its “Write the Future” campaign that reached 4.1 million viewers on Youtube in 4 days. Puma setup its chorus marketing stunt. adidas built the limited edition F-50 adizero Messi & Villa will be wearing during World Cup. Coca-Cola and Roger Milla are setting the celebrations tone.
On 25 February 2010, Nike launched its new football kits for the 2010 FIFA World Cup. Nike put together a brilliant concept: SUSTAINABILITY.
Nike’s national team kits are the most environmentally-friendly and technologically-advanced in football’s history. BOOM there you go. Nike is setting another benchmark in football by emphasisng on sustainability, a word well known worldwide. 
But let’s have a look at the kits. The design is clean, simple and obviously, the technological aspect is also a key factor. Moisture management is taken care of to offer players the most comfortable kit to match the weather conditions in South Africa. The jerseys are also 15% lighter to allow Pato and Cristiano Ronaldo to go faster…..Simple, but great looking kits. But the emphasis is somewhere else. Delivering a powerful message: Environmentally friendly and sustainable football products.
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