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Hi everyone,
The Champions League 2011-2012 epic final in Munich triggered massive revenue for the participating teams. It is by far the most lucrative club football competition even for clubs knocked out at group stage.
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Hi everyone,
Under Armour and Tottenham Hotspur Football Club today unveiled the Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.
Hi guys,
From 2013-2014 season onwards, Nike will be Manchester City official kit supplier. Not so much of a surprise as Umbro is part of the Nike Group, and it was -to me – just a matter of time until Manchester City endorse Nike gear.
Hi everyone,
I wish you all a happy new year! May 2011 bring health, prosperity, joy to you and your love ones. I hope you had a fantastic new year’s eve and back soon with fully reloaded batteries! 2010 was a World Cup year rich in football marketing experiences and here are my top 10!
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Howdy everybody,
I read a great news today. AC Milan confirmed to speak at the Soccerex in Rio. Laura Masi the AC Milan Marketing Director will give a presentation on the club’s activities in Brazil at the Soccerex Global Convention in Rio de Janeiro from November 20-24.
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Dear all,
Being Martiniquan, I must share with you the Caribbean Cup 2010 launched by Digicel. The Caribbean islands gave a fair share of talented footballers to the world. I think of Dwight Yorke for Trinidad and Tobago, Nicolas Anelka & Thierry Henry for Martinique AND Guadeloupe or Jermaine Johnson for Jamaica. My “bredren” Sheldon McKenzie* would argue that Trinidadians are the best footballers, and I will reply that he should get back to designing shoes and leave football to……”experts”. Shel, I love you my man!
Anyways, the Caribbean Cup is establishing itself as the benchmark of Caribbean football competitions. Let’s have a look.
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Howdy everybody,
On July 11th, the world will focus on the 2 teams which will enter the Johannesburg Stadium f
or the World Cup final. However, 23 actors on the pitch will shine. 23? yes 23, and I am not including the referee (although he sometimes shines more than he should). The 23rd actor will litterally shine on the pitch. I am talking about the World Cup final match ball. On Tuesday 20th, adidas unveiled the official ball of the 2010 FIFA World Cup final: The JO’BULANI.
Hello all,
The UEFA Champions League is without a doubt the most attractive, competitive club tournament in the world. The Champions League has become the benchmark in clubs competition, not only because of its financial appeal but also because the best clubs and best players are performing.
Sponsors are leveraging their brand and products and one of the most iconic marketing piece of the tournament is the match ball: The adidas Finale.
Howdy everybody,
When I launched my blog, I wanted to put on strong emphasis on football marketing, not on football news, match results etc. However, Messi’s performance yesterday “forces” me to write this article. I was reading the online press this morning. French, English, Italian and German websites are all unanimous: Messi is the best player ever, Messi is playing on another planet, Messi: Seeing is believing (my favourite) etc. Even Wenger said that “
He is a Playstation player”. I am sure Sony will love the comment.
Sipping my coffea, I made some research on how many players scored 4 goals in one Champions League game. I knew Inzaghi, Ruud Van Nistelrooy, Van Basten, Sheva were part of the few, but was not sure. Here’s what I found:
Hello all,
I was reading a french news forum the other day and one comment caught my attention. Although 95% of the comments on this forum are senseless, immature and inappropriate, this member had an interesting view about Nike being the new sponsor of the French Football Federation in 2011. He said: “it will be weird to me not to see 3 stripes on the French shirt! It will be like watching any other team but France”.
Indeed, for those who have not followed the not really recent football marketing news, from 2011 the French Football Federation (F.F.F) will be equipped with Nike products. Nike and the FFF agreed on a 7.5 season contract which amounts to € 42,66 million per season.
You want to attend the 2010 FIFA World Cup South Africa™ this summer? I can help you.
MATCH Hospitality is FIFA’s worldwide exclusive rights holder of the Official Hospitality Programme for the 2010 FIFA World Cup South Africa™. I work with the exclusive agent of MATCH Hospitality in the United States of America for the sale of the Official Hospitality Programme for the 2010 FIFA World Cup South Africa™.
Under Armour is a Global sportswear company that has built a leading brand name in the hi-tech athletic gear. Under Armour traditional focus has been on compression (tight fitting) performance attire, but with a strategic marketing approach has also begun to offer a wide variety of products in other sports such as Football.
In a highly competitive sport, Under Armour launched in 2006 its first American football boots and gained 20% of the market that year. The company is constantly growing. For the fiscal year 2009, net revenue grew 18.1% from 2008 to $856.4 million.
I am interviewing Blair Tripodi. He is the Under Armour International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director. He is at Under Armour since 2006 and I am getting his views on Under Armour expansion in football and ultimately how Under Armour can challenge the largest established football brands.
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