PSG Targets 60,000 Capacity for Parc des Princes

Hi everyone,
Paris Saint-Germain disclosed a €75 million refurbishment of its famous Parc des Princes. The objective is to launch a stadium with a 60.000 seats capacity.

Joey Barton Insults: Olympique de Marseille, Where art Thou?

Hi everyone,
Football players are using social medias to express themselves, which is fine. The problem is when they use social media platforms to insult and use offensive language, they not only show up as uneducated fools, but stain their own club. Joey Barton has become an expert in both categories.

Olympique Lyonnais New Stadium in 2015

Hi guys,
Lyon have taken a big step towards finally securing themselves a state-of-the-art stadium by signing the contract for its construction with the builders of their new home.

Nike Launches the FFF En Bleu et Contre Tout

Hi everyone,
On Friday, France played Georgia for the World Cup 2014 qualifiers. Nike launched the FFF Away kit swapping the traditional white for a light blue colour palette. Nike added a strong social media element to boost players performance.

Major League Soccer Partners with French Football Federation

Hi everyone,
Major League Soccer and the French Football Federation (FFF) have announced a partnership aimed at providing MLS academy coaches with world class training through a 16-month development course and earning their Elite Formation Coaching License.

PSG Unveils New Brand Identity

Hi guys,
French football giants, Paris Saint-Germain, today unveiled its new brand identity with a updated logo translating their work carried out on the strategic foundations of the new Paris Saint-Germain brand.

Paris St Germain Ink a Partnership Deal with GO Sport

Hey guys,
PSG have been trusting the headlines by adding a couple of super stars players to their squads. The Qatari owned club kept on this marketing momentum by partnering with GO Sports in order to strengthen their global retail presence.

Paris St Germain: Dream Bigger

 

Hey guys,
Today is a big day for PSG and in extenso for french football. After signing Marco Verratti, Thiago Silva, Ezequiel Lavezzi and Zlatan Ibrahimovic, Paris St Germain set themselves for success in France and Europe.

adidas the Official Matchball Supplier of the Ligue 1

Hi everyone,
Puma is no longer the official matchball supplier of the french Ligue 1. Adidas took over and launched the “Le 80″ matchball to celebrate the 80th anniversary of the French Professional League.

Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message

Hi everyone,
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.

Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market

Hi everyone,
I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.

Al-Jazeera Increases Media Presence in Ligue 1

Hi everyone,
Al-Jazeera is very serious about football and has landed another domestic Ligue 1 media rights package. After acquiring the Champions League TV rights for the french market AND the Ligue 1 TV rights, the Qatar-based broadcaster had secured rights for an additional six live Ligue 1 games per round on pay-per-view, together with a weekly football magazine-style programme.