Nasser al-Khelafi, a Man with a Vision

Hi all,
When QSI (Qatar Sports Investments) bought a 70 per cent ownership stake in French football club Paris Saint-Germain (PSG) earlier this year, La Parisienne newspaper ran an article introducing the new man at the helm under the headline: ‘Le mysterieux Nasser al-Khelaifi.’

2011 Football Marketing Highlights

Hi guys,
A lot happened in 2011 in the football marketing world. It’s been a fantastic year with astonishing sponsorship activations, significant product launches, scandals and more. Here is a timeline of the main 2011 football marketing highlights. I wish you a fantastic year 2012!

Canal+ Awarded 1st Pick Champions League Rights

Hi guys,
Canal+ will continue its long-standing role as a UEFA content partner after being awarded the final, so-called ‘first-pick ‘ media rights package for the 2012–15 UEFA Champions League in France.

FFF Nike Away Kit Unveiled

Hi everyone,
Today, Nike unveiled the new FFF Away kit. Following the home launch with a full Nike event in Paris with France playing Brazil, the Beaverton firm launched the away kit, and emphasized on the innovative design keeping alive the french values.

Nike Superfly II and Swarovski: Made in Bling

Hi guys,
I always say: “There is no good or bad advertising: Buzz is buzz!”. After the launch of the controversial Safari Superfly boots, Nike went to the next level with a very special shoe. A bling one.

France vs Brazil; A Nike Event

Guys,
Yesterday Nike launched simultaneously the FFF (France) and CBF (Brazil) kits. An event 100% Nike which celebrates the 1st game the French Football Federation is outfitted by Nike after 38 years wearing adidas.

Nike and the French Football Federation: United by our Differences

Hi everyone,
Nike, who officially took over from 38 years of partnership between adidas and the French Federation, introduced the new French Football kit. A very interesting positioning where the Beaverton firm put forward the multi-ethnic french values, the sustainable story and the freedom factor. Let’s check it out.

French Football Federation: Made in Nike

Hi guys,
On 17 November 2010, the French Football Federation (FFF) wore adidas gear for the last time against England. The 2-1 victory ended a 38 year old partnership between adidas and the FFF. From January 1, Nike officially took over.

November 17, 2010: The last Game of Les Bleus with 3-stripes

Hi everyone,
Today France will play a friendly game against England in Wembley. “Les bleus” will be wearing an adidas kit for the last time, as Nike will take over from January 2011. Nike agreed a seven-and-a half-season contract, worth €320 million deal to sponsor the French national football team from 2011. A €42.6 million deal per season.

France Team Still in Post World Cup Turmoil

Hi all,
France left South Africa on June 22nd after hitting the press headlines, not for football performances, but for everything else but football: strike, coaches freaking out, players supposedly fighting etc… We thought the turmoil was over with Laurent Blanc appointing new players, new rules, and with a new President aboard. Unfortunatly a new event hit the news yesterday: The players attending (or witnessing as you want) the 2010 World Cup did not give up on their bonuses.