Bundesliga at the Forefront of Environmentally Sustainable Activities

Hi guys,
The Germany Football League (DFL) made public a Bundesliga environmental report based on the findings of a survey conducted by RölfsPartner consultancy firm.

Creative Viral for Bundesliga 50 Years Anniversary

Hi guys,
The Bundesliga is unfortunately very under rated. It is actually a league where there is great football, full stadiums and a beautiful atmosphere. The Bundesliga just turned 50 years old and released a creative video who blends the past with the present to celebrate a one-of-a-kind goal.

The Bundesliga is Tapping into the U.S Market

Hi guys,
The Bundesliga is setting its sights on the U.S. market as the next phase of its global expansion plan, and has explored talks with Major League Soccer about sending a team to play in its All-Star Game, according to the league’s Head of Business & Specialist Media Dirk Meyer-Bosse.

Bundesliga Adopts Revenue Distribution Key for 2013- 2017

Hi everyone,
In a meeting held in Frankfurt am Main, the German League Association unanimously agreed to a new distribution key for the league’s centralised marketing revenues for the 2013/14 to 2016/17 seasons.

Bundesliga Signs Major TV Rights Deal with Sky Deutschland and ARD

Hey guys,
When I talk about the Bundesliga, my articles often outline that the german league is becoming more and more competitive, and most importantly, financially sustainable. Yesterday, the Bundesliga reported to have sold its broadcast rights for four seasons from 2013-14 for €2.5 billion, marking a huge increase of more than 50% over the current cycle.

A New Milestone for the Bundesliga: Record Season-Half Attendance Figures

Hi guys,
I was browsing the Bundesliga website and it is undeniable that business continues to boom in Bundesliga. Last year I was already pointing out that the Bundesliga attendance figures increased for the 9th consecutive year. This year, it’s already a record season-half attendance figures for the Bundesliga.

Nike Official Serie A Matchball Supplier until 2015

Hi everyone,
Italy’s Serie A has announced that sports equipment giant Nike will continue as its official ball supplier in all competitions until 2015.

Bitburger Secure Borussia M’gladbach Partnership

Hi all,
German Bundesliga football club Borussia Mönchengladbach have secured local German brewery Bitburger as an official beer partner until 2016.

German Bundesliga Attendance Figures Increase for Ninth Consecutive Year

Hi everyone,
The German Bundesliga soccer league has set a new attendance record of 12.88 million fans for the 2010-11 season, with an average of 42,101 spectators watching each match.

Bayer Leverkusen: Official Tender for the Main and Jersey Sponsorship

Hi guys,
Main jersey sponsorship is one of the most lucrative revenue stream for a football club. FC Barcelona for instance signed a €150 million shirt sponsorship deal with Qatar Foundation back in December 2010. Bayer Leverkusen adopted a different strategy.

Premier League to Pay Record Sums in TV Pay outs

Hi folks,
According to Sports Business, the Premier League will pay out record sums in TV money to its clubs this season with the bottom club guaranteed to receive at least £37 million.

FC Nürnberg Fans Against Areva Sponsorship

Hi everyone,
Football sponsorship can be severely damaged by world headlines. FC Nürnberg supporters expressed anger and concern against Areva, their club sponsor. After the Fukushima accident in Japan, FCN fans ask for the partnership between french nuclear company areva and the Franconian club not to be prolonged.