EURO 2016 Centralised Marketing: Opportunity or Nightmare for Sponsors?

Hi everyone,
Carlsberg has signed-up to UEFA’s new central marketing programme in a move which continues a relationship started in 1998. The deal is significant because it gives the brand rights not only to the finals of the competition but for the qualifying tournament as well. With games across every members territory from 2014 through to the finals in France.

Chelsea not Ready for Financial Fair Play with a $107 million Loss

Hi everyone,
A couple of days ago, I was questioning whether or not the UEFA Financial Fair Play will be a success or failure. Will big clubs be facing sanctions from the governing body because of bad financials. Chelsea reported a record turnover of $325 million for the past financial year, but also a loss $107 million. Not a good sign.

UEFA Financial Fair Play: Upcoming Success or Failure?

Hi guys,
Today, UEFA warned football clubs of sanctions they will face if they do not respect the Financial Fair Play that will be kicked off for the 2013-2014 season. I’d like to have your views as to whether the FFP is viable. Will it ever work? Is it doomed to fail or succeed? But here is what UEFA said:

UEFA Releases the 2014 World Cup Qualifying Format

Hi everyone,
Europe football governing body said that europe will retain the same format to decide which 13 nations qualify for the 2014 World Cup in Brazil. UEFA secretary general Gianni Infantino said Europe will enter the same 53 countries which played in the 2010 World Cup qualifying tournament, when nine group winners gained direct entry to the event in South Africa.

UEFA Club Licensing Report: Football 2.0?

Hi everyone,
UEFA released today the Club licensing benchmarking report. According to the european football governing body, this report comes at a key time, in the wake of financial fait play measures to ensure football’s stability. Here are the key points of the reports, which you can download in English, French, German and Russian.

Apocalypse Football……soon?

Hi everyone,
Today I was reading a survey about the EU football sustainability study by A.T Kearney. Shocking results as the major keytakeaway is that the football leagues in Spain, England and Italy would go bankrupt within two years if run as normal companies. Predictable? unavoidable? This study is very interesting and deserves a closer look.