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The 2010 FIFA World Cup is over and crowned the team that played the best football. We are experiencing a wrap up time where numbers have started to be released, giving the South African World Cup the title of best World Cup ever. We have experienced fantastic ads, inspirational marketing activations and great PR stunts, but also strong involvement in caring for the environment and powerful CSR. The Jo’bulani is another PR stunt dedicated to a great cause: The Nelson Mandela Charity Foundation 46664.
The first World Cup on the African soil is over. It was a fantastic World Cup, and South Africa can be proud to pull off such a great performance! On a sport point of view, the team that was playing the best football won. It was a pleasure to watch the likes of Xavi, Iniesta, Pedro, Villa playing together as a team. The Dutch did not play football. De Jong could be featured in the next Karaté kid movie with Jackie Chan, and I wonder how Van Bommel did not have a red card. I said on Twitter that he represents everything I hate in football. I stick to this judgement. Anyways, football marketing-wise, I would like to share with you a wrap-up article of the 2010 FIFA World Cup South Africa. Enjoy!
The World Cup semi finals start today with an unexpected Uruguay vs a great form Holland. Many (including myself) were hoping Brazil would make it this far, but football is so unpredictable isn’t it? Germany will play Spain tomorrow with high expectations from both sides. So far, the 3 major players are still in the last four, so let’s have a closer look.
On July 11th, the world will focus on the 2 teams which will enter the Johannesburg Stadium for the World Cup final. However, 23 actors on the pitch will shine. 23? yes 23, and I am not including the referee (although he sometimes shines more than he should). The 23rd actor will litterally shine on the pitch. I am talking about the World Cup final match ball. On Tuesday 20th, adidas unveiled the official ball of the 2010 FIFA World Cup final: The JO’BULANI.